recentpopularlog in

jerryking : headset   1

Marijuana data firm Headset to partner with global analytics company Nielsen
March 6, 2019

Global measurement and data analytics company Nielsen has formed an alliance with Seattle-based cannabis analytics firm Headset to provide insights about the U.S. marijuana market to consumer packaged goods (CPG) businesses.

According to a news release, the two firms are joining forces as New York-based Nielsen develops “a full suite” of cannabis measurement capabilities to help inform CPG companies about the marijuana industry. Nielsen’s consumer research capabilities will be intertwined with Headset’s point-of-sale data for cannabis products, collected from “key” states with legal recreational marijuana markets.
alliances  analytics  cannabis  CPG  Headset  insights  Nielsen 
march 2019 by jerryking

Copy this bookmark:





to read