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jerryking : indigo   13

Online retailer Etsy gives artisans a marketing boost - The Globe and Mail
SUSAN KRASHINSKY - MARKETING REPORTER
TORONTO — The Globe and Mail
Published Tuesday, Apr. 29 2014,
artisan_hobbies_&_crafts  Etsy  Susan_Krashinsky  Indigo  marketing 
september 2014 by jerryking
American Girl dolls coming to Canada’s Indigo stores - The Globe and Mail
Marina Strauss - Retailing Reporter

The Globe and Mail

Published Tuesday, Oct. 29 2013

Indigo has been rapidly expanding beyond books to toys and other children’s products along with gifts and home wares to make up for declining book sales in the digital age.

Robert Gibson, an analyst at Octagon Capital, said Indigo will probably test the two American Girl boutiques and then roll out more across Canada – as many as 15 in major urban locations by fiscal 2015. “Because these are big ticket items, we don’t believe they will initially be in every store.”

He predicted that Indigo will drop weak-selling book space and replace it with the American Girl boutique
Marina_Strauss  Indigo  retailers  collectibles  toys  bookstores  new_products 
november 2013 by jerryking
Why retailers love customers who shop on their smartphones - The Globe and Mail
Jul. 18 2013 | The Globe and Mail | SUSAN KRASHINSKY.
The study found that, unsurprisingly, even the most plugged-in consumers do not tend to click on digital ads. Of the smartphone owners surveyed, two-thirds said they “rarely” or “never” click on online advertisements, with the minority reporting that they do so regularly. It helps when an ad is personalized. In that case, 49 per cent said they would regularly click on ads. But even then, just over half still said they would rarely or never consider it. The greatest opportunity for marketers is arguably not in advertising to those digitally connected consumers; it is in offering them something they will find useful....“We are witnessing a seismic change in consumer behaviour due to the emergence of social and digital platforms and the significance and ubiquity of mobile as a consumer platform,” Mr. Schultz told analysts on a conference call in April to discuss the company’s earnings. The data Starbucks can now collect on those users are crucial for it as a marketer.

“Retail has historically been a rather anonymous transaction for many,” said Lori Bieda, executive lead for consumer intelligence at SAS Canada. “… Mobile makes a consumer known to retailers.”...The SAS research showed that people want their phones to act as “personal shoppers.” Those surveyed said they would be more likely to return to a store that sent them offers on their mobile devices – but that’s highly contingent on those offers being relevant and targeted to that person’s preferences.
bricks-and-mortar  consumer_behavior  customer_loyalty  Indigo  market_research  mobile_applications  mobile_phones  online_advertising  personal_shoppers  retailers  seismic_shifts  smartphones  Starbucks  Susan_Krashinsky 
july 2013 by jerryking
Indigo’s next chapter could be global - The Globe and Mail
MARINA STRAUSS - RETAILING REPORTER

The Globe and Mail

Last updated Wednesday, Jun. 26 2013,
Marina_Strauss  retailers  Indigo  Heather_Reisman  globalization 
june 2013 by jerryking
Eco-friendly the lure for Reisman's new stores
September 19, 2008 | Globe & Mail | By MARINA STRAUSS.

Ms. Reisman also took inspiration from Mickey Drexler, a Wall Street darling and former head of clothier Gap Inc., who is now CEO of J. Crew Group, on whose board of directors Ms. Reisman sits. "What I learned from Mickey is: You have to have a point of difference and you have to have a real passion for what you're trying to do. Second, you're not going to get it all right, which I knew from experience."
eco-friendly  spin-offs  Marina_Strauss  green  retailers  Indigo  Whole_Foods  Heather_Reisman  Mickey_Drexler 
june 2012 by jerryking
For Indigo CEO, it’s time to think outside the book
Nov. 09, 2011 | The Globe and Mail | by MARINA STRAUSSMARINA STRAUSS

Ms. Reisman has made a $315-million (U.S.) deal to sell Indigo’s majority stake stake in e-reader maker Kobo Inc. to Japanese e-commerce player Rakuten. Ms. Reisman is in a stronger position to make acquisitions and expand non-book ventures, to offset Indigo’s shrinking book business. She will invest heavily to shore up her new product design and development studio in New York City, which is focused on home decor and gift items....Ms. Reisman must reinvent the book store as consumers increasingly opt for mobile readers over physical books. She’s being forced to branch out ever more into gifts, toys and home decor merchandise, even as competition gets tighter. By 2013, savvy U.S. discounter Target Corp. (TGT-N51.69-1.36-2.56%) will launch its stores in Canada, carrying many of the same types of products.

Book sales, which now make up about 75 per cent of Indigo’s business, will fall to 50 per cent in a couple of years, according to Indigo’s forecast.
Marina_Strauss  Indigo  Heather_Reisman  retailers  reinvention  books  CEOs  New_York_City 
november 2011 by jerryking
Indigo's Heather Reisman faces digital reckoning - The Globe and Mail
Apr. 08, 2011 Globe and Mail MARINA STRAUSS
Indigo has now arrived at its Starbucks moment, and Ms. Reisman knows
it. The wave of digital adoption that swept through music and video
retailing, decimating them, is now hitting book sellers, forcing them to
redefine their business model.
Indigo  Marina_Strauss  retailers  Starbucks  Heather_Reisman  digital_disruption  disruption  competitive_landscape 
april 2011 by jerryking
Harness the power of design thinking
May. 06, 2010 | The Globe and Mail | Rasha Mourtada. design
thinking actually imagines what people might want and concretizes it.”
“Before someone created a loft space, everyone wanted eight-foot
ceilings. But when this other option was introduced, people gravitated
to it. The power of design thinking is introducing these new paradigms.”
Instead of approaching the design of a product – or a customer-service
experience, or a workflow or any other aspect of business – with the
idea of improving something that already exists, put the original idea
aside for a moment and start with a clean slate.

Imagining the possibilities is one thing. But how does that translate
into doing?
Rasha_Mourtada  design  Rotman  uToronto  Umbra  Loblaws  Four_Seasons  Indigo 
may 2010 by jerryking
Turning a page into the digital age
Jun. 26, 2009| Globe & Mail | Marina Strauss. Can
Markiter help (deploy its testing capabilities) to address the Indigo
problem of getting the right books onto the shelves?
Marina_Strauss  Indigo  digital_media  e-books  Markiter 
august 2009 by jerryking
Lessons in getting it done
09-17-2007 The Globe and Mail article by Pitts, Gordon
profiling bookstore magnate Heather Reisman and her new project - to
inspire young entrepreneurs.
entrepreneur  inspiration  Gordon_Pitts  innovators  Heather_Reisman  Indigo 
march 2009 by jerryking

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