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jerryking : kirsten_green   3

A Day in the Life of Silicon Valley Power Player Kirsten Green
Oct. 3, 2017 | WSJ | By Francesca Mari.

HE DRIVER’S SEAT Kirsten Green, founder and general partner at early-stage venture capital firm Forerunner Ventures, Although Green formalized her venture capital firm Forerunner Ventures with its first institutional fund only five years ago, she has already built one of the most recognizable portfolios in the tech world. And with the sale of two of her early investments last year—Jet.com to Walmart for $3.3 billion and Dollar Shave Club to Unilever for $1 billion—she’s become one of the most prominent players in venture capital, an industry dominated by men......In 2008, she invested in a company started by two Stanford business grad students: Bonobos. She liked the founders, and they agreed to share their insights with her. “I couldn’t lose other people’s money, but I could invest in my own learning,” .......
Silicon_Valley  women  vc  retailers  Kirsten_Green  Warby_Parker  Bonobos  Dollar_Shave_Club  Unilever 
october 2017 by jerryking
Retail Instincts Propel Investor to Venture Capitalism’s Top Tier - The New York Times
By KATIE BENNER and MICHAEL J. de la MERCEDMARCH 26, 2017

Ms. Green is an unorthodox venture capitalist for several reasons. Apart from having never worked at a venture capital firm before starting her own in 2012, she is also a woman in a male-dominated field. (Of the top 20 venture investors this year, only two were women.) And unlike many generalist venture investors, who work in a range of areas, Ms. Green focuses specifically on commerce and other retail-related start-ups.....Ms. Green’s roots in retail run deep. She began her career as an accountant auditing retailers. In the late 1990s, she covered those companies as a stock analyst for Montgomery Securities, studying wonky measurements like customer traffic in retail locations and a store’s profitability per square foot. She also observed the rise of brands like Abercrombie & Fitch, Coach and Ugg.

She soon concluded that online commerce would underpin the next generation of important retail brands, but that consumers would not rely on just one way to shop. With the rise of Amazon and other online retailers, Ms. Green saw more bankruptcy filings from traditional retailers, as well as news of store closings and reports of market share shifts. But she also saw stores do well when companies could make an emotional connection with shoppers and better analyze their behavior.

“Retail is now totally propelled by consumers and their needs,” she said. “People can buy what they want in any way that they want it. That trend started a long time ago, and it has really changed everything.”.....In 2003, Ms. Green decided to jump from analyzing this shift to investing in it. For a time, she worked as a consultant to a private equity firm before turning to venture capital because of her interest in young companies. In 2010, she raised an angel investment fund to make one-off investments in companies like Birchbox, a cosmetics subscription service, and Warby Parker, an eyeglasses retailer, while she studied how to raise a venture fund. In 2012, Ms. Green raised a $40 million venture fund. The investment firm Cendana Capital contributed $10 million, despite the fact that she had never worked as a traditional investor or tech entrepreneur.
venture_capital  vc  women  retailers  angels  exits  e-commerce  emotional_commitment  brands  emotional_connections  Kirsten_Green  Birchbox  Warby_Parker  top-tier  investors 
march 2017 by jerryking

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