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Little Brother
Sep 11th 2014 | The Economist | Alexandra Suich.

In 1963 David Ogilvy, the father of Madison Avenue and author of a classic business book, “Confessions of an Advertising Man”, wrote: “An advertisement is like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar, and keep it sweeping.”.....Behavioural profiling has gone viral across the internet, enabling firms to reach users with specific messages based on their location, interests, browsing history and demographic group......Extreme personalisation in advertising has been slow to come... online advertising space is unlimited and prices are low, so making money is not as easy as it was in the offline world,.....Digital advertising is being buoyed by three important trends. The first is the rise of mobile devices, such as smartphones....The second, related trend is the rise of social networks such as Facebook, Twitter and Pinterest, which have become an important navigation system for people looking for content across the web. ......The third big development has been the rise of real-time bidding, or “programmatic buying”, a new system for targeting consumers precisely and swiftly with online adverts. Publishers, advertisers and intermediaries can now bid for digital ads electronically and direct them to specific consumers at lightning speed.....The lines between established media businesses are becoming blurred. Richard Edelman, the boss of Edelman, a public-relations firm, describes the media and advertising business as a “mosh pit”. .... clients’ biggest question is whether people will even notice their ads. ...This special report will show that technology is profoundly changing the dynamics of advertising. Building on the vast amount of data produced by consumers’ digital lives, it is giving more power to media companies that have a direct relationship with their customers and can track them across different devices. ....Consumers may gain from advertising tailored to their particular needs, and so far most of them seem content to accept the ensuing loss of privacy. But companies are sensitive to the potential costs of overstepping the mark. As the head of one British advertising firm puts it: “Once people realise what’s happening, I can’t imagine there won’t be pushback.”
Facebook  Twitter  Pinterest  Ogilvy_&_Mather  David_Ogilvy  behavioural_targeting  pushback  books  effectiveness  haystacks  privacy  native_advertising  ad-tech  Conversant  Kraft  personalization  trends  mobile_phones  smartphones  social_media  real-time  auctions  programmatic  advertising  online_advertising  Omnicom 
february 2017 by jerryking
A Seismic Shift in How People Eat - The New York Times
By HANS TAPARIA and PAMELA KOCHNOV. 6, 2015

....Consumers are walking away from America’s most iconic food brands. Big food manufacturers are reacting by cleaning up their ingredient labels, acquiring healthier brands and coming out with a prodigious array of new products. ....Food companies can’t merely tinker. Nor will acquisition-driven strategies prove sufficient, because most acquisitions are too small to shift fortunes quickly. ....For legacy food companies to have any hope of survival, they will have to make bold changes in their core product offerings. Companies will have to drastically cut sugar; process less; go local and organic; use more fruits, vegetables and other whole foods; and develop fresh offerings. General Mills needs to do more than just drop the artificial ingredients from Trix. It needs to drop the sugar substantially, move to 100 percent whole grains, and increase ingredient diversity by expanding to other grains besides corn....a complete overhaul of their supply chains, major organizational restructuring and billions of dollars of investment, but these corporations have the resources.
food  foodservice  brands  supply_chains  innovation  shifting_tastes  Nestlé  Perdue  Tyson  antibiotics  trends  Kraft  supermarkets  fresh_produce  OPMA  consumer_behavior  General_Mills  iconic  consumers  McDonald's  ingredient_diversity  seismic_shifts  new_products  Big_Food 
november 2015 by jerryking
How Can Big Food Compete Against Fresher Rivals? - WSJ
By ANNIE GASPARRO
Updated July 12, 2015 1

it is a two-part problem. No. 1, the consumer and competitive marketplace is definitely shifting. For example, quality has evolved beyond just good ingredients, preparation and packaging. Basic quality is a given now; many consumers are looking for something extra: less mass-produced, natural, local.

No. 2, iconic food companies and their mature brands are not responding effectively. Large, established food companies and their brands are being managed as portfolios of revenue and profit streams with a short-term financial orientation, and not as companies that produce food products. Small companies, on the other hand, are being created and managed by people with a food orientation and passion.
CPG  Kraft  emotional_connections  Nestlé  Coca-Cola  food  Pepsi  Big_Food  trends  Kellogg  passions  gourmet  foodies  decreasing_returns_to_scale  shifting_tastes  small_business  SMB 
july 2015 by jerryking
Lean Recipe Fuels Food Deals - WSJ
By DAVID KESMODEL and ANNIE GASPARRO
March 25, 2015
Kraft  Heinz  3G_Capital 
march 2015 by jerryking
Starbucks can stomach Kraft $2.8-billion coffee jolt - The Globe and Mail
Kevin Allison
Starbucks can stomach Kraft $2.8-billion coffee jolt Add to ...
Subscribers Only

CHICAGO — Reuters Breakingviews

Published Wednesday, Nov. 13 2013,
Starbucks  Kraft  Pepsi  coffee  distribution_channels  disputes  grocery  supermarkets 
november 2013 by jerryking
Salad Dressings Are Getting Squeezed - WSJ.com
August 12, 2013 | WSJ |By ANNIE GASPARRO.

Pinnacle Foods said the portfolio it is buying—salad dressing flavors under the Western and Wish-Bone brands—have combined annual sales of about $190 million. It said the brands have "attractive margins" and strong cash flow. Pinnacle said it is looking at efficiencies on the production line that will allow it to boost profit margins, as well as a tax benefit of about $125 million it expects from the acquisition.

Pinnacle said it specializes in "reinvigorating iconic brands." It also owns Aunt Jemima syrup and Duncan Hines baked goods—as well as older brands found in the shrinking center aisles of grocery stores that are putting more focus on fresh items such as produce and meats.
salads  salad_dressings  private_labels  Kraft  Unilever  brands 
august 2013 by jerryking
A Food Fight in the Produce Aisle - WSJ.com
October 20, 2011 | WSJ | By SARAH NASSAUER

A Food Fight in the Produce Aisle
Since Fruits and Veggies Have 'Farm Fresh' Image, Other Groceries Want to Sit Alongside Them
fresh_produce  grocery  supermarkets  Kraft  halo_effects  Supervalu  Winn-Dixie  Kroger  Campbell_Soup  Nestlé 
april 2013 by jerryking
Sweet Talk -
01.20.03 | Forbes.com |Matthew Swibel,

Uster reps, mostly former pastry chefs, drop in on former students with new recipes, product demonstrations and advice on kitchen redesigns. It's this sort of customer support--reminiscent of the "detailing" drug companies do with doctors--that brought Uster to $20 million in sales, from baking chocolate, tarts, candied fruits and pastries.

By such means the Swiss-born Braun, a former food consultant, intends to double sales by 2005. That assumes a growth rate of 9% per year on existing products and $14 million from a new line of frozen foods including Danishes, cakes and hors d'oeuvres. He'll have to claw his way there: Kraft Foods (nyse: KFT - news - people ) and Nestlé import their own European chocolate labels; there are scores of other scrappy distributors. Even at $40 million in sales, 23-year-old privately held Uster would still be but a crumb in the $8-billion-a-year U.S. wholesale market.
entrepreneur  frozen_foods  chocolate  desserts  Kraft  Nestlé  confectionery_industry  baked_goods 
july 2012 by jerryking
Retailers Reach Out With Smartphone Apps - WSJ.com
April 21, 2010 | WSJ | By GEOFFREY A. FOWLER.
Retailers Reach Out on Cellphones
Software Apps Provide Shoppers With Rewards to Help Lure Them Into Stores
smartphones  mobile_applications  retailers  FourSquare  Loopt  Shopkick  Kraft  P&G 
june 2012 by jerryking
Nabbing grocery shoppers where it counts most – at the store shelf
Jun. 11 2012 | - The Globe and Mail | MARINA STRAUSS - RETAILING REPORTER.
consumer-products giant Unilever Canada Inc. will soon move almost all its marketing spending for its Knorr products – about $5-million annually – to in-store initiatives such as displays, signs, samplings and chef appearances while ditching television, radio, digital and other media ads.
grab shoppers’ attention at the store aisle where most – 76 per cent – of today’s purchasing decisions are being made, compared with 70 per cent in 1995.
grocery  Marina_Strauss  Unilever  CPG  Kraft  in-store 
june 2012 by jerryking
Can Food Industry Police Itself? - WSJ.com
October 15, 2007 | WSJ | By JANE ZHANG
Can Food Industry Police Itself?
New Safety System Likely to Focus On Prevention, but Trust Is an Issue
food_safety  product_recalls  FDA  Kraft  regulation 
june 2012 by jerryking
Kraft Seeks Arbitration in Distribution Dispute With Starbucks - WSJ.com
NOVEMBER 30, 2010 | WSJ | Paul Ziobro. Kraft Foods Inc.
launched arbitration proceedings against Starbucks Corp. on Monday,
challenging the coffee giant's plan to end a distribution deal with
Kraft.

The move will send the dispute between the two companies to an
arbitration panel as Starbucks looks to sever an arrangement it's had
with Kraft since 1998 to distribute Starbucks bagged coffee to
supermarket and other retailers.

Kraft is looking to enforce certain provisions of the deal, including
getting Starbucks to pay for ending a business that generated $500
million in annual revenue. Analysts have estimated that the business
could be valued north of $1.5 billion.
Kraft  Starbucks  arbitration  disputes  distribution_channels 
july 2011 by jerryking
Kraft calls on star chefs to capture immigrant market - The Globe and Mail
Apr. 12, 2011 |G&M | WENCY LEUNG. Major North American food
companies have been expanding their overseas mkts. for decades. But
targeting ethnic consumers on home turf is still relatively uncharted
territory. Industry analysts say that’s changing, as shifting
demographics in Canada force mainstream food companies to recognize new
growth opportunities among domestic minority groups. Last yr, Campbell
Canada launched a new line of halal-certified soups to cater to a
growing population of Muslim Canadians. This past February, the
country’s largest grocer, Loblaw, appointed a new president with
extensive knowledge of Asian markets. Following Loblaw’s 2009 purchase
of Asian supermarket chain T&T, the company’s appointment of Vicente
Trius as president underscores its intention to attract diverse
customers.As Loblaw exec. chair. Galen Weston said at the appointment,
Mr. Trius “has an understanding of Asian retail, South Asian retail and
what constitutes a great way to grab those customers.”
Kraft  ethnic_communities  immigrants  Loblaws  demographic_changes  uncharted_problems  food  retailers  product_launches  chefs 
april 2011 by jerryking
Big Food giants want to save us from junk food. Really. - The Globe and Mail
Feb. 25, 2011 Globe and Mail Eric Reguly

The potential problem with the food processors’ elevated interest in
farming is that, through sheer bulk, they can shape local economies and
environments in their favour. Strong demand for a single crop could lead
to the loss of crop diversity. Local regulations designed to protect
the public interest, such as non-privatized water supplies, could be
compromised, particularly in developing countries with weak governments.
And Big Food could use its clout with farmers and retailers to displace
locally grown foods with its own processed foods.

Big Food is going to get bigger as it exploits every inch of the value
chain, from farm to pharmacy.
Nestlé  Kraft  Coca-Cola  food  Eric_Reguly  Pepsi  farming  agriculture  Big_Food  developing_countries 
february 2011 by jerryking
Kraft Chief Eyes Opportunities - WSJ.com
APRIL 19, 2010 | Wall Street Journal | By ANJALI CORDEIRO
Kraft  Cadbury  Irene_Rosenfeld 
may 2010 by jerryking
Adding Zest to Recipes on Labels - WSJ.com
MARCH 18, 2010 | Wall Street Journal | By MIRIAM GOTTFRIED.
Test Kitchens Update Recipes. Some of the most beloved American dishes started as back-of-the-package recipes, designed in corporate test kitchens to sell more cans of soup, bags of noodles and boxes of cake mix. Campbell, for example, says 30 million "Green Bean Casseroles," a recipe created in 1955, are made using its cream-of-mushroom soup between Thanksgiving and Christmas each year. America's increasingly sophisticated palate, influenced by TV cooking shows, celebrity chefs and gourmet ingredients, presents a problem. Food companies need to figure out how to update their recipes to entice today's more ambitious cooks to use products that might otherwise sit on the shelf for months. The recipes must make cooks feel like they're doing more than just adding eggs to a mix, but not use so many ingredients to require a special trip to the store. If they get too trendy, they risk alienating
their core consumers.

Flip to Michael Fedyna
recipes  Nestlé  food  Kraft  grocery  consumer_goods  Campbell_Soup 
march 2010 by jerryking
Kraft Foods Works on Improving Its Recipe for Logistics in China - WSJ.com
AUGUST 2, 2004 | Wall Street Journal | By CUI RONG, Staff
Reporter of THE WALL STREET JOURNAL. Kraft Foods Works on Improving Its
Recipe for Logistics in China
Kraft  China  logistics  pilfering  due_diligence 
march 2010 by jerryking

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