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jerryking : lightinthebox   1

Who Needs Amazon or Wal-Mart? China Cuts Out the Middleman - WSJ
Dec. 18, 2014 | WSJ | By DENNIS K. BERMAN.

LightInTheBox , a Beijing company listed on the New York Stock Exchange. Run by Chinese with deep experience in America, the site can shapeshift into 27 different languages, from Arabic to Bahasa to Swedish, and ship goods piecemeal all over the world.... the Chinese are selling it directly to consumers now—no Western middleman required..."we are using a lot of data. We are trying to use data to predict product trends and channel it back to the supply chain,"..The company employs customer representatives in each of the 27 languages. There aren’t a lot of Danish speakers in China, of course. So instead it employs part-time workers from all over the world, training them over the Web, and then getting them to use the Web to make calls and do email.
Wal-Mart  Amazon  China  LightInTheBox  retailers  Chinese  e-commerce  Dennis_K._Berman  disintermediation  languages  multilingual 
december 2014 by jerryking

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