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jerryking : lynda_resnick   6

Case Study: Edgy Ad Campaign, With Hefty Digital, Traditional PR Support, Helps the Pistachio Come Out of Its Shell
Timeframe: March - Dec. 2009

In early 2009, life wasn't all it was cracked up to be for the pistachio. In March of that year, the FDA issued a precautionary, voluntary recall for the green nut for...
product_recalls  public_relations  commodities  branding  brands  transparency  crisis_management  FDA  marketing  Lynda_Resnick  social_media  funnies  contests  virality 
december 2013 by jerryking
The Big War Over Cuties, the Small Fruit - WSJ.com
July 13, 2012 | WSJ | By MIRIAM JORDAN

The Big War Over a Small Fruit
Simple but clever ideas have made America great. Now a small seedless fruit has become an emblem of marketing in our era. Will your local supermarket ever be the same again?
fruits  marketing  supermarkets  branding  brands  litigation  Lynda_Resnick  agribusiness  citrus 
july 2012 by jerryking
Fiji Water Closes Operations in Fiji - WSJ.com
NOVEMBER 30, 2010 | WSJ | By LAUREN A. E. SCHUKER.

Island's Tax Increase Gives Fiji Water a Bitter Taste
Lynda_Resnick  Fiji  water  pomegranates 
august 2011 by jerryking
Crackdown on pomegranate claims - The Globe and Mail
JEFF GRAY
From Tuesday's Globe and Mail
Published Monday, Sep. 27, 2010
The U.S. Federal Trade Commission (FTC) accused POM Wonderful LLC and
some affiliated companies on Monday of using “deceptive acts and
practices” and of making false health claims that are not backed up by
science.

POM Wonderful – which says it has spent more than $34-million (U.S.) on
scientific tests to back up its claims – calls the allegations
“completely unwarranted.”

The dispute comes as the U.S. Food and Drug Administration and the FTC
are turning up the heat on food advertising that boasts of health
benefits in response to concerns that too many companies are marketing
food as medicine.
FTC  Lynda_Resnick  juices  pomegranates  beverages 
september 2010 by jerryking
Striking Out On Your Own
Mar 19, 2009 | Newsweek Web Exclusive| Newsweek's Nick Summers interviews Lynda Resnick.

Now is a good time to start a company, says Lynda Resnick, the founder of Fiji Water and POM Wonderful.
interviews  water  serial_entrepreneur  serial_entrepreneurship  Lynda_Resnick  women  pomegranates 
march 2009 by jerryking

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