recentpopularlog in

jerryking : mad_men   18

‘Math men’ not mad men rule advertising’s data age, says Lévy
May 5, 2019 | Financial Times | by Anna Nicolaou.

Maurice Levy: 'The future [of advertising] is based on data. It is not based on any mass media.' We know that mass media is [declining] every day,” “And if an advertising agency wants to have a future, data is absolutely indispensable.”

the advertising industry was undergoing a “metamorphosis” that required big bets.......As consumers shift attention away from pricey television commercials and towards the internet, where Facebook and Google dominate, the industry is more “math men” than mad men......In light of digital disruption Publicis, the world’s third-largest advertising agency by revenues, has made a big bet on data. In April the company made its largest acquisition with the purchase of Epsilon, a digital marketing company owned by Alliance Data Systems......Like its rivals WPP and Omnicom, Publicis is under pressure as Facebook and Google have disintermediated the traditional agency model. The two tech groups account for two-thirds of digital advertising sales in the US.....The industry has been consolidating as traditional agencies look to position themselves as data analytics gurus who can help brands target shoppers online. Last year Interpublic bought data business Acxiom for $2bn, while just last month buzzy agency Droga5 sold itself to Accenture......Despite lingering fears that an economic slowdown is looming, “the situation is much better now,”.... making the Epsilon decision easier. “The fastest-growing segment in our industry is data, technology, internet. Period. All the rest is suffering.”
advertising  advertising_agencies  analytics  big_bets  data  decline  disruption  disintermediation  Epsilon  Facebook  Google  Interpublic  Mad_Men  marketing  mass_media  mathematics  Maurice_Lévy  Omnicom  Publicis  WPP 
may 2019 by jerryking
The Real Mad Men - FT.com
August 19, 2011 | FT | Review by Christopher Bray
book_reviews  '60s  advertising  Mad_Men 
september 2011 by jerryking
Business: King of the Mad Men; Face value: Martin Sorrell
Nov 6, 2010 | The Economist. Vol. 397, Iss. 8707; pg. 81 |
Anonymous. In the long run, WPP seems to be well placed in many of the
world's fastest-growing economies, including Africa, where it has been
hired to rebrand Zain, a mobile-phone company. Only around one-third of
WPP's revenue now comes from the sort of work most people associate with
advertising; the rest is generated by a broader range of marketing
activities, such as consumer research, digital marketing, public
relations, and media planning and buying. It is a world away from the
1960s Madison Avenue advertising agency featured in "Mad Men", a hit
television drama. Sir Martin watches that too, and admits it shows that
some things remain the same in adland: "The egos, turf wars and
political incorrectness."
WPP  Martin_Sorrell  ProQuest  advertising_agencies  advertising  Mad_Men 
november 2010 by jerryking
A real Mad Man
July 16 2010 | Financial Times | By Katie Roiphe, who profiles
Jerry Della Femina, the inspiration behind Mad Men, Matthew Weiner’s
phenomenally successful show about the advertising world in New York in
the early 1960s. Della Femina wrote about those four-pack days in his
1970 cult-classic memoir of the advertising world, From Those Wonderful
Folks Who Gave You Pearl Harbor, which the creators of Mad Men based
their story on.
Mad_Men  trailblazers  advertising_agencies  '60s 
july 2010 by jerryking
The Grand ManhattanEntrances of 'Mad Men' - WSJ.com
JULY 21, 2010 Wall Street Journal | By MARC MYERS. The
Impeccably Crafted Style of 'Mad Men' Isn't All a Thing of the Past. You
Can Find It in These Landmarks of 1960s Design.
Mad_Men  New_York_City  '60s  architecture  commercial_real_estate  design 
july 2010 by jerryking
The Real 'Mad Men' Behind the '60s Ad Revolution - Newsweek
In her new book, Mad Men Unbuttoned: A Romp Through 1960s
America, blogger Natasha Vargas-Cooper took a look at the real men
behind the ’60s ad revolution and the cultural landscape that influenced
them. She spoke with NEWSWEEK’s Isia Jasiewicz about what Don Draper
can teach us about advertising and the media now....in the ’60s in
America, ad men cut the fat on copy to make it about an emotional
reaction to the product. Now, sometimes you don’t even realize you’re
looking at an ad because it’s like looking at a work of art.
'60s  Mad_Men  advertising  book_reviews  books 
july 2010 by jerryking
Christina Hendricks: A Letter to Men
April 19, 2010 | Esquire | By Christina Hendricks. The sexy
star of Mad Men — and Esquire's all-new issue devoted to women — has a
few things she'd like to get off her chest. Also, watermelon. About
ogling: The men who look, they really look. It doesn't insult us. It
doesn't faze us, really. It's just — well, it's a little infantile.
Which is ironic, isn't it? The men who constantly stare at our breasts
are never the men we're attracted to.

There are better words than beautiful. Radiant, for instance. It's an
underused word. It's a very special word. "You are radiant." Also,
enchanting, smoldering, intoxicating, charming, fetching.

Read more:
http://www.esquire.com/women/women-issue/christina-hendricks-sexy-0510?click=pp#ixzz0miMr1Q5Z
Mad_Men  television  celebrities  relationships  hotties 
may 2010 by jerryking
Mad About Mad Men
November 2009 | The Atlantic | by Benjamin Schwarz
Hollywood  television  advertising_agencies  Mad_Men  '60s 
november 2009 by jerryking
The Women Behind ‘Mad Men’ - WSJ.com
AUGUST 7, 2009 | Wall Street Journal | by AMY CHOZICK
Mad_Men  television 
august 2009 by jerryking

Copy this bookmark:





to read