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jerryking : mark_penn   8

Mark Penn Is Out to Reinvent the Ad Holding Company - WSJ
May 12, 2016

Armed with $250 million in funding, Mark Penn is building what he hopes will be a new kind of advertising conglomerate, Stagwell Group, to challenge the ultra-scale-driven model of the four giant “holding companies” that dominate the marketplace.
reinvention  Madison_Avenue  advertising_agencies  Mark_Penn  private_equity 
may 2016 by jerryking
Lone woman seeks bald man
Aug 28th 2007| The Economist |

“Microtrends” is “based on the idea that the most powerful forces in our society are the emerging, counterintuitive trends that are shaping tomorrow right before us,” says Mr Penn. As a result, the “skill of microtargeting—identifying small, intense subgroups and communicating with them about their individual needs and wants—has never been more critical in marketing…The one-size-fits-all approach to the world is dead.”
Mark_Penn  women  microtrends  microtargeting  trends  workplaces  one-size-fits-all 
april 2012 by jerryking
Guys Left Behind -
JUNE 2, 2009 | Wall Street Journal | By MARK PENN with E.
Kinney Zalesne. Women are succeeding in an ever-widening range of areas,
while there is a statistically significant and growing group of guys
who are just not going to make it.
Mark_Penn  gender_gap  microtrends  masculinity  achievement_gaps 
june 2009 by jerryking
Bungee-Jumping in New Economy -
APRIL 1, 2009, 6:32 P.M. ET| WSJ | by MARK PENN

Microtrends is all about looking for counterintuitive patterns. Winning
strategies are rarely if ever the strategies adopted by the pack -- but
that becomes clear only later.
contrarians  Mark_Penn  microtrends  counterintuitive 
april 2009 by jerryking
Laid-Off Lawyers and Other Professionals -
MARCH 2, 2009 WSJ article by MARK PENN
This column is about identifying these important new niches, and acting on that knowledge.
layoffs  lawyers  microtrends  professional_service_firms  Mark_Penn 
march 2009 by jerryking

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