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jerryking : martha_stewart   1

For Martha Stewart’s New Fans, Tattoos Meet Appliqué - NYTimes.com
November 24, 2012 | NYT | By CHRISTINE HAUGHNEY.

Ms. Stewart’s company, Martha Stewart Living Omnimedia, has faced some difficult blows lately — substantial financial losses, and layoffs and cutbacks at its magazines and television programs. But Ms. Stewart, the 71-year-old founder, has emerged as something of a patron saint for entrepreneurial hipsters, 20- and 30-somethings who, in a post-recessionary world, have begun their own pickling, cupcake and letterpress businesses and are selling crafty goods online.... In and around the Williamsburg neighborhood of Brooklyn, Martha Stewart has spawned meet-up groups for people who want to work on crafting, blog items about her sighting at the Brooklyn Bowl rock club, sales of her books at the Brooklyn Kitchen cook shop and decorative displays in the shop window of Urban Rustic, a market and cafe.

Beyond Williamsburg, Ms. Stewart has drawn crafting and baking fans from Saratoga Springs to San Francisco who have made MarthaStewart.com the most-shared site among its rivals on the social site Pinterest, according to Pinfluencer.

While some Martha Stewart fans abandoned their magazine subscriptions and Ms. Stewart’s high-thread-count sheets after she went to prison over her 2004 conviction for lying to federal investigators about a stock sale, this new generation of fans say her prison time only gives her more street credibility.
artisan_hobbies_&_crafts  New_York_City  Brooklyn  Martha_Stewart  entrepreneurship  entrepreneur  craftsmanship 
november 2012 by jerryking

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