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jerryking : meg_whitman   4

Meg Whitman: ‘Businesses need to think, who’s coming to kill me?’
January 18, 2019 | Financial Times | by Rana Foroohar 7 HOURS AGO.

Whitman has just launched Quibi, a $1bn start-up of which she is chief executive (entertainment mogul Jeffrey Katzenberg, her co-founder, is chairman). The venture, backed by a host of entertainment, tech and finance groups including 21st Century Fox, Viacom, Alibaba, Goldman Sachs and JPMorgan, has the lofty aim of becoming the Netflix of the mobile generation, offering high-quality, bite-sized video content for millennials (and the rest of us) hooked on smartphones......Whitman's experience has left her with plenty of advice for chief executives struggling with nearly every kind of disruption — technological, cultural and geopolitical. “I think every big business needs to be thinking, ‘Who’s coming to kill me?’ Where are the big markets that for regulatory reasons, or just because things are being done the way they always have been, disruption is likely? I’d say healthcare is one,” ...... a “Quibi”, is the new company’s “snackable” videos, designed to be consumed in increments of a few minutes....“You have all these in-between moments, and that’s what inspired the length of the content,” she says. “Very few people are watching long-form content on this device,” she says, holding up her iPhone. “They’re spending four to five hours a day on their phones, but they’re playing games, watching YouTube videos, checking social media, and surfing the internet. And although [people] pick up their phones hundreds of times a day, the average session length is 6.5 minutes.”.......Whitman’s hope is that just as people now binge on hour-long episodes of The Crown or House of Cards at home, they’ll do the same on their smartphone while in the doctor’s office, or commuting, or waiting for a meeting to start. As Whitman puts it, “every day you walk around with a little television in your pocket.” She and Katzenberg are betting that by the end of this year, we’ll spend some of our “in-between moments” watching micro-instalments of mobile movies produced by Oscar winning film-makers or stars ... interviewing other stars. ....The wind was at her back at eBay, where she became president and chief executive in 1998, presiding over a decade in which the company’s annual revenues grew from $4m to $8bn. “It’s hard to change consumer behaviour. We did that at eBay. We taught people how to buy in any auction format on the internet, how to send money 3,000 miles across the country and hope that you got the product.”

Quibi, she believes, doesn’t require that shift. “People are already watching a lot of videos on their phones. You just need to create a different experience.” She lays out how the company will optimise video for phones in ways that (she claims) will utterly change the viewing experience, and will leverage Katzenberg’s 40 years in the business.

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paranoia  CEOs  disruption  Meg_Whitman  Rana_Foroohar  start_ups  women  bite-sized  Hollywood  Jeffrey_Katzenberg  mobile  subscriptions  web_video  high-quality  smartphones  advice  large_companies  large_markets  interstitial  Quibi 
january 2019 by jerryking
Katzenberg and Whitman raise $1bn for mobile video start-up
August 7, 2018 | | Financial Times | Tim Bradshaw in Los Angeles.

An unusual alliance of Hollywood studios, Wall Street banks and the family fund of Walmart’s founders have invested $1bn into Jeffrey Katzenberg and Meg Whitman’s ambitious mobile video start-up, Quibi.

The giant fundraising comes more than a year before the venture, currently known as NewTV, expects to launch its subscription-based service to consumers. 

NewTV plans to bring Hollywood’s multimillion-dollar production values, brand-name talent and franchises to a new standalone mobile app, delivering video in “bite-sized” chapters of up to 10 minutes each. 

As much as $900m of the financing will go towards commissioning and licensing content from top Hollywood studios, many of whom are also investing in the company. 
mobile  web_video  bite-sized  Hollywood  Jeffrey_Katzenberg  Meg_Whitman  Quibi  start_ups  subscriptions 
august 2018 by jerryking
Meg Whitman joins Katzenberg’s ‘bite-sized’ video start-up
February 24, 2018 | FT | Tim Bradshaw in Los Angeles and Shannon Bond in New York.

Ms Whitman, the outgoing boss of Hewlett Packard Enterprise and former head of eBay, will become chief executive of a new media venture started by DreamWorks Animation co-founder Jeffrey Katzenberg. 

The company — provisionally named “NewTV” — has not yet created any content or developed an app. 

“Right now I am the only employee,” Ms Whitman told the Financial Times, “but there is a lot of work [already] done on the business plan and the strategy”.

NewTV’s central idea of creating “premium” short-form video with Hollywood production values was developed at WndrCo, the tech-meets-media holding company co-founded by Mr Katzenberg alongside Ann Daly, former president of DreamWorks Animation, and Sujay Jaswa, Dropbox’s former chief financial officer.

Videos will be up to 10 minutes long and distributed directly to consumers, in a style similar to Netflix.......NewTV plans to ride a wave of change in consumer viewing habits, as eyeballs shift from the big screen to the smartphone. 

Mobile viewing is growing explosively in total minutes and viewing time. And I don’t think the industry is comprehensively serving that up right now....Despite the huge investment in professionally produced online video from the likes of Netflix, Apple, Facebook, Alphabet’s YouTube and Snapchat, Mr Katzenberg and Ms Whitman are betting that none is focusing on “snackable” content for watching on the go. 

“One has to envision this short-form content as a completely new format,” she said. “You can’t take existing content and chop it up, you have to create for this format. That is going to inspire a lot of creativity and a chance to tell stories in a different way.” 

NewTV will develop its content and its technology in concert, to ensure fast loading times and personalised recommendations. “In some ways this will be a data company,”
Meg_Whitman  CEOs  HP  Jeffrey_Katzenberg  NewTV  content  short-form  start_ups  entertainment_industry  digital_media  storytelling  platforms  SaaS  video  bite-sized  snackable  Quibi 
january 2018 by jerryking
H.P.’s Misstep Shows Risk in the Push for Big Ideas - NYTimes.com
November 21, 2012 | NYT | By QUENTIN HARDY.

The ill-fated marriage of the companies is a lesson for H.P. and other older technology giants as they throw billions at supposedly game-changing acquisitions, trying to gain a foothold in the future.

In that future, smartphones and tablets, connected to cloud-computing data centers, are the essential tools of work and play. Companies rent software over the air, rather than buying it with expensive maintenance contracts.

And vast streams of data are continually analyzed to find new patterns and make predictions about consumer behavior and product design. Autonomy, for instance, makes software that can analyze marketing patterns and advise a company on matters like where it should increase marketing resources.

These forces threaten older businesses, like H.P.’s traditional personal computer and data storage products. Other companies, like Oracle, Microsoft and Cisco, also face pressure. They are all trying to buy the future — and have the cash to do it..... But identifying the next big thing can be difficult, said Jeffrey Sonnenfeld, a professor of management at Yale University. Likely as not, he said, deals like the one for Autonomy have “maybe a 40 percent success, 60 percent failure rate.”

He added, “The odds are against you succeeding, but the odds are also worth taking.”

The real hazard, he said, is in the way companies describe these acquisitions as “natural, inevitable victories.” They should be seen, he said, as “an investment, like in research and development.”
Autonomy  big_bets  breakthroughs  cloud_computing  cultural_clash  failure  game_changers  HP  ideas  M&A  Meg_Whitman  mergers_&_acquisitions  mistakes  missteps  moonshots  Quentin_Hardy  risks  SaaS  subscriptions  success_rates 
november 2012 by jerryking

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