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jerryking : method_products   2

Green-Products Makers Crank Up Marketing - WSJ.com
JANUARY 11, 2010 | Wall Street Journal | by ELLEN BYRON And
SUZANNE VRANICA. Some leading makers of environmentally friendly
household products are boosting their marketing firepower, mounting a
broader challenge to manufacturers of mainstream consumer goods by
launching major marketing campaigns, introducing new products and
upgrading their management teams with consumer-product industry
veterans. These firms compete with the likes of P&G and the Reckitt
Benckiser Group.
Seventh_Generation  Method_Products  green  consumer_goods  environmentally_friendly  P&G  new_products  CPG 
january 2010 by jerryking

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