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jerryking : michael_lee-chin   3

Michael Lee-Chin plans his comeback
Jun. 13 2012 | The Globe and Mail | SHIRLEY WON - INVESTMENT FUNDS REPORTER
Michael_Lee-Chin  private_equity  comebacks  high_net_worth  financiers 
june 2012 by jerryking
Putting on the Ritz For the rich marketing to the wealthy With so many luxury projects, GTA marketers are going to extremes
May 8, 2010. pg. 1 | Toronto Star | Tony Wong.

"This is a great example of marketers fostering tribes, grouping together consumers who have a certain passion for something," says Jay Handelman, an associate professor of marketing at Queen's University in Kingston. "You're not just blatantly pitching a product, you're also providing an emotional connection to the product by selling them a lifestyle. It's about mind and emotion."
ProQuest  luxury  high_net_worth  Michael_Lee-Chin  event_marketing  Oakville  tribes 
december 2011 by jerryking
A portfolio of sun, sand and sea
Oct. 27, 2007 article by Shirley Won which profiles Michael
Lee-Chin's investments in business in the Caribbean that cater to
greying North American baby boomers.
Michael_Lee-Chin  investments  baby_boomers  Caribbean  retirement 
january 2009 by jerryking

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