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Keeping the Mink Mile hot in a cooling retail era - The Globe and Mail
WALLACE IMMEN
SPECIAL TO THE GLOBE AND MAIL
PUBLISHED NOVEMBER 19, 2019

* HIGH-END RETAIL EXPERIENCE IS PUSHING ITS BOUNDARIES
The affluence of this retail location influences nearby streets, spilling north to the area’s namesake Yorkville Avenue.
Turns out this northern stretch of Yorkville Avenue between the Hazelton Hotel at 118 Yorkville Ave. and Bellair Street has seen rents nearly double over the course of three years, currently averaging between $250 and $275 a square foot, JLL found. By comparison, leases on Toronto’s Queen Street West average $100 a square foot, Robson Street in Vancouver $225 and Saint-Catherine Street in Montreal $210, JLL reports. Of course, those numbers pale in comparison to New York’s upper Fifth Avenue, where rents can reach US$2,720, the Beverly Hills triangle in Los Angeles that can command US$1,100 and Oxford Street in London where prime rents are the equivalent of US$775.

* GROWTH IN UPSCALE SHOPPING AREA ISN’T AN ACCIDENT
Yorkville’s launch into the upper echelons didn’t happen by accident, though. Even a few years ago, there was speculation that with shifts in retailing toward more online shopping and a retrenchment of brands that the zone north of the Mink Mile would fall into decline.

Yorkville was getting decidedly shop worn by 2011, when First Capital Properties, a subsidiary of First Capital Realty Inc., acquired Hazelton Lanes, a 1970s shopping mall at the corner of Avenue Road and Yorkville Avenue.

To pump life into the area, First Capital developed a long-term vision for Yorkville that started with a total renovation of the old mall – to give it more street presence. The redevelopment also allowed for a rebranding and the mall became known as Yorkville Village.....There are about 11,000 condominium units in the immediate area and that’s destined to double in the next two years based on what is planned for the area and what is currently under construction.

Add to this the tourism and the business community along Bloor Street and the University of Toronto, and the area is rich in potential customers,

* TREND IN HIGH-END RETAILING REQUIRES ONGOING COMMUNITY SUPPORT
In the past, many brands shifted their flagship stores into enclosed malls, but there’s now a shift back to brands – particularly the higher-end and exclusive name brands – having their main flagship stores at street level in Yorkville.......While the trend in high-end retailing is as much a developer’s vision as it is a retailer’s desire, a lot of the growth in this luxury retail space can be attributed to continual community-building efforts.

“We work in collaboration with other landlords and retailers and galleries in the area to create a sense of neighbourhood,” says Melissa Campisi, First Capital’s director of strategic partnerships and event management.....Events and attractions throughout the year are key to building a retail experience.... In a space that was formerly an Anthoropolgie store, First Capital arranged fashion talks and charity events........

* THE FUTURE OF THE HIGH-END RETAIL EXPERIENCE AT YORKVILLE
The Yorkville area is destined to become even more of a world-class retail destination as the area transforms with an unprecedented amount of construction and new leasing activity......The trends are in favour of growth for luxury retail, concludes the 2019 Canadian Luxury Apparel Market report by retail marketing research firm Trendex North America...... the Canadian luxury apparel market will increase by 5.8 per cent in 2019 and by 18 per cent from 2019 to 2023, to reach $3.2-billion in sales within the next five years.....More importantly,...the luxury sector growth rate will be nearly twice that of the overall clothing retail sector.
affluence  brands  densification  high-end  luxury  Mink_Mile  neighbourhoods  property_development  real_estate  rebranding  retailers  Toronto  upscale  urban_intensification  uToronto  Wallace_Immen  Yorkville 
november 2019 by jerryking
Saks Fifth Avenue plans to up luxury factor in Canada - The Globe and Mail
MARINA STRAUSS - RETAILING REPORTER
TORONTO — The Globe and Mail
Published Tuesday, Jun. 17 2014,
luxury  Saks  HBC  Richard_Baker  Marina_Strauss  Mink_Mile 
august 2014 by jerryking

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