recentpopularlog in

jerryking : nielsen   12

Marijuana data firm Headset to partner with global analytics company Nielsen
March 6, 2019

Global measurement and data analytics company Nielsen has formed an alliance with Seattle-based cannabis analytics firm Headset to provide insights about the U.S. marijuana market to consumer packaged goods (CPG) businesses.

According to a news release, the two firms are joining forces as New York-based Nielsen develops “a full suite” of cannabis measurement capabilities to help inform CPG companies about the marijuana industry. Nielsen’s consumer research capabilities will be intertwined with Headset’s point-of-sale data for cannabis products, collected from “key” states with legal recreational marijuana markets.
alliances  analytics  cannabis  CPG  Headset  insights  Nielsen 
march 2019 by jerryking
Mobile Ad Targeting Is Improving, According to Nielsen - WSJ
By JACK MARSHALL
Nov. 22, 2016

Ad targeting accuracy varied based on the demographic groups that campaigns were aimed at, however. For example, desktop ads performed better than mobile ads when targeting broader age ranges.

Conversely, Nielsen said mobile campaigns were more effective in connecting with narrower audiences. For example, for campaigns aimed at people aged between 18 and 34, 63% of mobile ads reached their intended demographic target, compared with 53% on desktop.

Despite advances in targeting technology, Nielsen said it remains highly unlikely that digital ad campaigns could ever achieve a 100% on-target percentage, because of consumer behaviors such as misrepresenting their age or gender, or sharing digital devices with family and friends.
mobile_phones  smartphones  advertising  targeting  LBMA  Nielsen  consumer_behavior  misrepresentation  demographic_information 
february 2017 by jerryking
The Big Mystery: What’s Big Data Really Worth? - The CFO Report - WSJ
October 13, 2014 | WSJ | By VIPAL MONGA.

“Data is worthless if you don’t know how to use it to make money,” said Laura Martin, an analyst with Needham & Co. Information on individual users loses value over time as they move or their tastes change, she added. That makes data a perishable commodity and more difficult to value at any given moment.
massive_data_sets  valuations  data  Kroger  monetization  Nestlé  P&G  Nielsen  perishables  commodities  shifting_tastes 
october 2014 by jerryking
Nielsen sees falling share of fresh at grocery stores
03/13/2013 | The Packer | Tom Karst.

By 2016, the report predicts U.S. retail fresh dollar market share for supercenters/hypermarkets will climb to 15%, up 1% from 2012. The share of fresh sales at U.S. warehouse clubs will rise to 12% by 2016, up 2% from 2012. In contrast, the share of fresh sales at U.S. supermarkets will decline from 66% in 2012 to 64% by 2016.

“Fresh as a commodity market is changing and can no longer just rely on strategies that are determined by supply and commodity prices,” Bruce Axtman, president of Nielsen Perishables Group, Chicago, said in the report. “Suppliers and retailers are slowly but surely transitioning to the consumer-packaged goods style of category management based on the knowledge of both consumer and performance data to better understand how various consumer groups purchase fresh foods differently, at which stores, and at what price points.”
grocery  Nielsen  supermarkets  fresh_produce  category_management  perishables  market_segmentation 
april 2013 by jerryking
Wal Mart Supercenter Conversion
1 November 2012 | SSRN | Minha Hwang McGill University minha.hwang@mcgill.ca and Sungho Park Arizona State University spark104@asu.edu

1 November 2012
big-box  Wal-Mart  grocery  supermarkets  Nielsen  consumer_behavior 
march 2013 by jerryking
How Super Is Your Market? - WSJ.com
March 1, 2005 | WSJ | By ADAM HANFT.

"I'd have to say that there are several intersecting explanations for the deep crisis gripping the supermarket category.

Industries are self-selecting in terms of the leadership they attract, and the grocery industry has long been populated by conservative management that is resistant to change and innovation. They took their customers for granted, and relied on manufacturers to innovate with new products, seeing themselves as basically commodity transaction points whose responsibility was to stock the shelves, mist the lettuce, and collect the carts from the parking lot.

This lack of marketing sophistication and a consumer-driven approach screams at us from the entire supermarket buying experience. (What other industry rewards those who spend less, which is what the 10 items or less Express Lane does?)

Food shopping should be a variety of entertainment, which is something that Whole Foods understands. Its merchandising should combine elements of adventure and discovery in a tactile and sensual environment. But consider the clinical drabness of the supermarket, and think how long it's been that way: Step inside your average supermarket, if you wanted to convince yourself that you're in 1964 instead of 2004, you could. Meanwhile, retailers in general -- from Old Navy to even Home Depot -- have defined the shopping experience for stimulation-craved, ADD shoppers.

Another massive failure is that supermarkets don't invest in building their brand -- their marketing is entirely price-driven. "
supermarkets  bankruptcies  Winn-Dixie  Nielsen  leadership  marketing  price-driven  self-selecting  Whole_Foods  shopping  shopping_experience  grocery  customer_experience 
july 2012 by jerryking
Seeking to Build a Better Consumer Profile - WSJ.com
MARCH 15, 2010 | Wall Street Journal | by EMILY STEEL.
Exploring Ways to Build a Better Consumer Profile
Nielsen, Digital-Marketing Firm eXelate Form Alliance to Merge Online
and Offline Data in Bid to Improve Ad Targeting. Digital-marketing
companies are rapidly moving to blend information about consumers'
Web-surfing behavior with reams of other personal data available
offline, seeking to make it easier for online advertisers to reach their
target audiences.
Advertisers say the push could enhance their ability to target ads at
specific types of consumers, but it is drawing scrutiny from Congress,
federal regulators and privacy watchdogs, who are already concerned
about the use of Web-surfing data.
Nielsen  consumer_research  privacy  data_driven  personalization  person  EXelate  Acxiom  advertising  marketing  customer_profiling 
march 2010 by jerryking

Copy this bookmark:





to read