recentpopularlog in

jerryking : nike   17

How Tech is Drawing Shoppers Back to Bricks-and-Mortar Stores - WSJ
By Rebecca Dolan
Sept. 12, 2018

Robin Lewis, "The New Rules of Retail"

E-commerce’s disruption of malls is impossible to deny, but sometimes shopping in stores is the only way to guarantee quality before you buy. The question: Will these technologies help you make the most of the trip?
books  brands  bricks-and-mortar  customer_experience  e-commerce  high-end  innovation  Nike  retailers  technology  mobile_applications  Nordstrom 
september 2018 by jerryking
Nike Thought It Didn’t Need Amazon—Then the Ground Shifted - WSJ
By Laura Stevens and Sara Germano
June 28, 2017

Meanwhile, more and more of the sales of Nike and other goods on Amazon’s site were by third parties. The growth in the third-party segment had been fueled by rapid adoption by sellers and an offering in which Amazon warehouses and fulfills orders.

A shopper left a Nike store in San Francisco last year.
A shopper left a Nike store in San Francisco last year. PHOTO: DAVID PAUL MORRIS/BLOOMBERG NEWS
These days, analysts estimate third-party sales in total have surpassed Amazon’s own sales on the site, and the number of sellers has swelled to over two million. Amazon doesn’t report the value of sales by third-party sellers, but it confirms that about half of units sold on its site are from third-party sellers.

Third-party sales are generally more profitable to Amazon than its own, because it collects fees from the sellers without having to take on inventory risks.
Amazon  Nike  sneakers  third-party  brands  sports  apparel  Under_Armour 
june 2017 by jerryking
Philip Knight of Nike to Give $400 Million to Stanford Scholars - The New York Times
By ALESSANDRA STANLEY FEB. 24, 2016

megagifts to elite universities have their critics, who argue they are more about prestige and ego than academic excellence. “This is just part of the crazy arms race between the top schools with no connection to reality,” said Malcolm Gladwell, a writer for The New Yorker and the author of “The Tipping Point” who posted scathing Twitter messages last year about Mr. Paulson’s gift to Harvard. “If Stanford cut its endowment in half and gave it to other worthy institutions,” he said, “then the world really would be a better place.”

According to the Council for Aid to Education, less than 1 percent of the nation’s colleges received 28.7 percent of all gifts in 2015.
Philip_Knight  Nike  entrepreneur  philanthropy  Stanford  Colleges_&_Universities  problem_solving  scholarships  elitism  endowments  prestige  ego 
february 2016 by jerryking
How Consumers Are Using Big Data - WSJ
By LORA KOLODNY CONNECT
March 23, 2014

An app called Neighborland, created by social entrepreneurs Candy Chang and Dan Parham, aims to help community groups and government offices work well together. The app combines photos, data and APIs from sources including Twitter, Google Maps and Instagram, agencies that report on real-estate parcels, transit systems, and "311" complaints about nuisances like noise, broken lights and garbage.

In 2012, the New Orleans Food Truck Coalition used Neighborland to collect community ideas, map "food deserts," which are areas lacking easy access to groceries and healthy food, and show what the economic and health impact could be if coalition members were permitted to work in more areas.
311  massive_data_sets  APIs  data  analytics  Amazon  Pandora  Netflix  Nike  Jawbone  fitness  CDC  infertility  travel  Skyscanner  Routehappy  open_data  mobile_applications  consumers  hyperlocal  neighbourhoods 
november 2014 by jerryking
What’s an Idea Worth? - NYTimes.com
By ADAM DAVIDSON
Published: July 29, 2013 (think about this for WaudWare)

Companies like G.E., Nike and Apple learned early on that the real money was in the creative ideas that can transform simple physical products far beyond their generic or commodity value....we have no idea how to measure the financial value of ideas and the people who come up with them.
fees_&_commissions  invoicing  intangibles  billing  transformational  GE  Nike  Apple  fees  goodwill  professional_service_firms  branding  metrics  time-management  productivity  knowledge_economy  creativity  pricing  value_creation  ideas 
august 2013 by jerryking
Nike Courts App Developers for FuelBand, Takes a Page From Apple's Playbook - WSJ.com
June 19, 2013 | WSJ | By SHELLY BANJO.

Nike is giving select developers terabytes of data from customers wearing the digital wristband. The company hopes the aggregate data—from the average duration of a run (35 minutes) to how energetic residents of certain cities are (New Yorkers move more than Angelenos)—will lead to apps that make the FuelBand more indispensable to users....Nike's data-sharing venture is part of a larger shift at the Beaverton, Ore., sportswear giant to think more like a technology company. Nike, which reported $24 billion in revenue last year, can no longer just make sneakers and clothing...but also must develop a technology business to better connect with customers who are increasingly glued to smartphones and social media...."The iPhone was successful because people built great apps around it," said Greg Gottesman, managing director at Madrona Venture Group, LLTP -7.41% a Seattle venture capital firm, and a Nike accelerator mentor. "Nike will be more successful owning a platform, rather than just a product."...Nike created a new digital sports division in 2010 to build a more vigorous technology platform around its Nike Plus offerings, placing it in a separate building on its headquarters campus to avoid the company's bureaucracy.

The results so far include the FuelBand, an exercise training game for the Xbox, and basketball shoes with built-in pressure sensors that measure how high players jump.

"Are we a traditional technology company? No, but we're finding a place where technology plays a relevant role in bringing innovation to every athlete in the world," Mr. Olander said.
software_developers  mobile_applications  Nike  Shelly_Banjo  sports  sportswear  sensors  incubators  start_ups  data_driven  platforms  ecosystems  connected_devices  wearables  accelerators  athletes_&_athletics  playbooks 
june 2013 by jerryking
Advanced Manufacturing: The New Industrial Revolution - WSJ.com
June 10, 2013 | WSJ | By JOHN KOTEN.

A Revolution in the Making
Digital technology is transforming manufacturing, making it leaner and smarter—and raising the prospect of an American industrial revival
3-D  Nike  GE  manufacturers  Industrial_Internet  massive_data_sets 
june 2013 by jerryking
Mixing up the recipe
February 16, 2008 | globeadvisor.com | JENNIFER WELLS
Under_Armour  Nike  apparel  sports  sportswear  entrepreneur 
march 2013 by jerryking
How to battle a dominant brand
Nov. 29 2012| The Globe and Mail | SUSAN KRASHINSKY - MARKETING REPORTER.

This emphasis on customer service, insinuating that dominance has made the competitor lazy because they can afford not to try as hard, is one way to challenge a highly dominant competitor.

Another way is to chip away at a niche segment the competitor may not be looking at. The sweetener product Stevia is currently attempting this. It is facing a very crowded market for sugar alternatives: Globally, roughly 50,000 tonnes of high-intensity sweeteners will have been consumed by the end of 2012. Aspartame accounts for about half of the market in terms of volume, according to Euromonitor International. Saccharine and sucralose, the ingredient in Splenda, also each have a healthy share.

The marketing for Stevia, like other sweeteners, revolves around a reduced calorie option for consumers attempting to keep a healthy lifestyle; with one difference. While other sweeteners are associated with being highly processed, chemical products, Stevia markets itself as natural.

“There’s such a demand for reduced calorie products, and because Stevia has that added natural benefit, it’s doing fairly well and competing for space,” said Lauren Bandy, an ingredients analyst with Euromonitor. That is despite the healthy debate around just how natural the product really is.

That niche demand has helped it land deals to be included in some high-profile company’s products, such as PepsiCo’s reduced-sugar juice Trop50, in Coca-Cola’s Sprite on a test basis in France and Australia, and in some Danone yogurt products. Stevia still only has about 2 per cent of the global market in sweeteners by volume, but that’s doubled since last year. Euromonitor expects its growth to continue at a compound annual rate of 23 per cent from 2011 to 2016.

But that strategy can also be used against underdog brands. One of the most powerful ways for a company to protect its dominance is to fragment the market pre-emptively, giving challenger brands no niche to use as a foot in the door, said Niraj Dawar, a marketing professor at the Richard Ivey School of Business at the University of Western Ontario.
brands  Nike  Stevia  Susan_Krashinsky  Google  search  Bing  market_leadership  Microsoft  underdogs  branding  product_extensions  niches  fragmentation  customer_service  pre-emption  sweeteners  sub-brands  category_killers  habits  barriers_to_entry 
december 2012 by jerryking
The man who made a career out of cool - FT.com
March 19, 2007 2:00 am
The man who made a career out of cool

By Jonathan Birchall in New York
Nike  innovation  customer_centricity 
may 2012 by jerryking
RETHINKING EVERY RULE OF REINVENTION
May 1, 2006 | Advertising Age | by Scott Bedbury. Great
brands like Nike and Starbucks have transcended the commodity nature of
their categories and become global brand leaders. Essential to both
brands is a nontraditional view toward marketing, particularly in the
area of consumer research, and a cultural commitment to risk taking and
the inevitable mistakes that happen through continuous innovation. For
these brands reinvention is not a one-time event but an ongoing
commitment. Here are four things to keep in mind as you consider ways to
reinvent your brand: 1. Study your competition above all else. 2. Test
your way into it. 3. Think in terms of current distribution. 4. Avoid
mistakes.
consumer_research  branding  risk-taking  incrementalism  innovation  reinvention  Nike  Starbucks  organizational_culture  brands  experimentation  trial_&_error  competition  distribution_channels 
january 2010 by jerryking
Designing Your Own Keds and Other Brands - WSJ.com
DECEMBER 10, 2009 | Wall Street Journal | by CHRISTINA
BINKLEY. The program involves a "wholesale business-model change" for
Keds, says the company's president, Kristin Kohler Burrows: "Marketing
has evolved into a conversation with the consumer." The shoes don't
permit total customization; the fit is uniform. But the patterns,
embellishments, trim, color and other details can be chosen from a
palette or, in some cases, uploaded and incorporated into the factory
system....The key here is that social media allow regular folk to get
personally involved with brands.
design  DIY  sneakers  shoes  social_media  Nike  branding 
december 2009 by jerryking

Copy this bookmark:





to read