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jerryking : ocad   5

reportonbusiness.com: Changing Gears
April 25, 2008 | Globe & Mail | by JOSHUA KNELMAN. Their
goal: Improve the experience of cancer patients at Toronto's Princess
Margaret Hospital. GEAR 1 DEEP USER UNDERSTANDING - Grichko and Leung
spent weeks hanging around PMH. GEAR 2 IDEATION AND PROTOTYPING The team
sat down with 20 PMH staffers—managers, surgeons, nurses and support
workers. "The idea of brainstorming is to have no limits—think big,"
says Leung. GEAR 3 STRATEGIC BUSINESS DESIGN Grichko and Leung asked
two key questions: "What do we need, and what's possible?" The answer
was simple: to create a better waiting-room chair
brainstorming  design  design_thinking  furniture  hospitals  idea_generation  ideation  innovation  MBAs  observations  OCAD  product_design  prototyping  Rotman  strategic_thinking  thinking_big 
february 2009 by jerryking

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