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Little Brother
Sep 11th 2014 | The Economist | Alexandra Suich.

In 1963 David Ogilvy, the father of Madison Avenue and author of a classic business book, “Confessions of an Advertising Man”, wrote: “An advertisement is like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar, and keep it sweeping.”.....Behavioural profiling has gone viral across the internet, enabling firms to reach users with specific messages based on their location, interests, browsing history and demographic group......Extreme personalisation in advertising has been slow to come... online advertising space is unlimited and prices are low, so making money is not as easy as it was in the offline world,.....Digital advertising is being buoyed by three important trends. The first is the rise of mobile devices, such as smartphones....The second, related trend is the rise of social networks such as Facebook, Twitter and Pinterest, which have become an important navigation system for people looking for content across the web. ......The third big development has been the rise of real-time bidding, or “programmatic buying”, a new system for targeting consumers precisely and swiftly with online adverts. Publishers, advertisers and intermediaries can now bid for digital ads electronically and direct them to specific consumers at lightning speed.....The lines between established media businesses are becoming blurred. Richard Edelman, the boss of Edelman, a public-relations firm, describes the media and advertising business as a “mosh pit”. .... clients’ biggest question is whether people will even notice their ads. ...This special report will show that technology is profoundly changing the dynamics of advertising. Building on the vast amount of data produced by consumers’ digital lives, it is giving more power to media companies that have a direct relationship with their customers and can track them across different devices. ....Consumers may gain from advertising tailored to their particular needs, and so far most of them seem content to accept the ensuing loss of privacy. But companies are sensitive to the potential costs of overstepping the mark. As the head of one British advertising firm puts it: “Once people realise what’s happening, I can’t imagine there won’t be pushback.”
Facebook  Twitter  Pinterest  Ogilvy_&_Mather  David_Ogilvy  behavioural_targeting  pushback  books  effectiveness  haystacks  privacy  native_advertising  ad-tech  Conversant  Kraft  personalization  trends  mobile_phones  smartphones  social_media  real-time  auctions  programmatic  advertising  online_advertising  Omnicom 
february 2017 by jerryking
Airbnb and Others Set Terms for Employees to Cash Out - The New York Times
By KATIE BENNERAUG. 10, 2016
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Silicon_Valley  venture_capital  private_equity  secondary_markets  Airbnb  Pinterest  SpaceX  start_ups 
august 2016 by jerryking
The Lease They Can Do: What the Fight Over 'Used' Music Reveals About Online Media
April 03, 2013 | Businessweek | By Paul Ford.

What is a song worth to Spotify or competitors such as Rdio? To them, a song is an entry in a very large database—and they solve the licensing problem by managing the licenses in bulk, then allowing listeners access to their libraries of music. At some level, Spotify is not a music service but a license clearinghouse that specializes in music....So far, the large music labels have been able to negotiate with streaming services, but as the streaming music players get bigger their power will increase; Spotify is apparently looking for price breaks from the major labels.

The big question now is not “whose album gets made?” but more “who gets to listen?” Not just who, but when—and who gets paid for the privilege? Oh, for the days when record stores featured bootlegs and cats. The clerks might have been snotty, but at least you didn’t have to have endless discussions about databases and doctrine. No one, anywhere, had to know how often you listened to Supertramp.

That’s another part of the puzzle. Streaming services generate a tremendous amount of data that has value of its own; sooner or later it will be used to make decisions about what gets produced....So this is not about technology. Nor is it really about music. This is about determining the optimal strategy for mass licensing of digital artifacts. Songs are the commodity but the licenses are currency....So this is the task: Figure out how to make money, reward artists enough that they continue to make new things, and pacify the labels and studios, while also creating something that doesn’t rip off, confuse, or upset the audience. If someone can do that, then why stick to movies, music, or perhaps books? New forms of media could be sold as well. Tumblr blogs, animated GIFs, casual games, and the like could all flow into such systems. Right now, when media objects are sold, it’s often as art (like the six-second Vine video called “Tits on Tits on Ikea” that artist Andrea Washko recently sold for $200). A massive marketplace in ridiculous pictures could emerge. Flickr (YHOO)could turn into a mall. Pinterest could become … Pintere$t.
clearinghouses  music  online  Rdio  Spotify  streaming  licensing  licensing_rights  downloads  musicians  music_industry  databases  digital_artifacts  artists  markets  data  music_labels  Flickr  Pinterest  music_catalogues 
april 2013 by jerryking
Start-Ups Follow Pinterest's Lead - WSJ.com
FEBRUARY 23, 2012 | WSJ | By SARAH E. NEEDLEMAN.

Start-Ups Follow Pinterest's Lead
Sarah_E._Needleman  Pinterest  start_ups  collectors 
february 2012 by jerryking
What's This Pinterest Website? - WSJ.com
FEBRUARY 16, 2012 | WSJ | By SARAH E. NEEDLEMAN And PUI-WING TAM
Pinterest's Rite of Web Passage—Huge Traffic, No Revenue.

What's Pinterest?

* It's a free online scrapbook that people use to find and share images on the Web.
* You organize your Pinterest page by creating "pin boards" and giving these labels like "my style" or "favorite places."
* In January, it had more than 11 million unique visitors.
* Pinterest is currently valued at around $200 million, according to a person familiar with the matter.
Pinterest  start_ups  Silicon_Valley  Pui-Wing_Tam  Sarah_E._Needleman  e-commerce  retailers 
february 2012 by jerryking

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