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jerryking : quibi   5

Meg Whitman: ‘Businesses need to think, who’s coming to kill me?’
January 18, 2019 | Financial Times | by Rana Foroohar 7 HOURS AGO.

Whitman has just launched Quibi, a $1bn start-up of which she is chief executive (entertainment mogul Jeffrey Katzenberg, her co-founder, is chairman). The venture, backed by a host of entertainment, tech and finance groups including 21st Century Fox, Viacom, Alibaba, Goldman Sachs and JPMorgan, has the lofty aim of becoming the Netflix of the mobile generation, offering high-quality, bite-sized video content for millennials (and the rest of us) hooked on smartphones......Whitman's experience has left her with plenty of advice for chief executives struggling with nearly every kind of disruption — technological, cultural and geopolitical. “I think every big business needs to be thinking, ‘Who’s coming to kill me?’ Where are the big markets that for regulatory reasons, or just because things are being done the way they always have been, disruption is likely? I’d say healthcare is one,” ...... a “Quibi”, is the new company’s “snackable” videos, designed to be consumed in increments of a few minutes....“You have all these in-between moments, and that’s what inspired the length of the content,” she says. “Very few people are watching long-form content on this device,” she says, holding up her iPhone. “They’re spending four to five hours a day on their phones, but they’re playing games, watching YouTube videos, checking social media, and surfing the internet. And although [people] pick up their phones hundreds of times a day, the average session length is 6.5 minutes.”.......Whitman’s hope is that just as people now binge on hour-long episodes of The Crown or House of Cards at home, they’ll do the same on their smartphone while in the doctor’s office, or commuting, or waiting for a meeting to start. As Whitman puts it, “every day you walk around with a little television in your pocket.” She and Katzenberg are betting that by the end of this year, we’ll spend some of our “in-between moments” watching micro-instalments of mobile movies produced by Oscar winning film-makers or stars ... interviewing other stars. ....The wind was at her back at eBay, where she became president and chief executive in 1998, presiding over a decade in which the company’s annual revenues grew from $4m to $8bn. “It’s hard to change consumer behaviour. We did that at eBay. We taught people how to buy in any auction format on the internet, how to send money 3,000 miles across the country and hope that you got the product.”

Quibi, she believes, doesn’t require that shift. “People are already watching a lot of videos on their phones. You just need to create a different experience.” She lays out how the company will optimise video for phones in ways that (she claims) will utterly change the viewing experience, and will leverage Katzenberg’s 40 years in the business.

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paranoia  CEOs  disruption  Meg_Whitman  Rana_Foroohar  start_ups  women  bite-sized  Hollywood  Jeffrey_Katzenberg  mobile  subscriptions  web_video  high-quality  smartphones  advice  large_companies  large_markets  interstitial  Quibi 
january 2019 by jerryking
Katzenberg and Whitman raise $1bn for mobile video start-up
August 7, 2018 | | Financial Times | Tim Bradshaw in Los Angeles.

An unusual alliance of Hollywood studios, Wall Street banks and the family fund of Walmart’s founders have invested $1bn into Jeffrey Katzenberg and Meg Whitman’s ambitious mobile video start-up, Quibi.

The giant fundraising comes more than a year before the venture, currently known as NewTV, expects to launch its subscription-based service to consumers. 

NewTV plans to bring Hollywood’s multimillion-dollar production values, brand-name talent and franchises to a new standalone mobile app, delivering video in “bite-sized” chapters of up to 10 minutes each. 

As much as $900m of the financing will go towards commissioning and licensing content from top Hollywood studios, many of whom are also investing in the company. 
mobile  web_video  bite-sized  Hollywood  Jeffrey_Katzenberg  Meg_Whitman  Quibi  start_ups  subscriptions 
august 2018 by jerryking
Meg Whitman joins Katzenberg’s ‘bite-sized’ video start-up
February 24, 2018 | FT | Tim Bradshaw in Los Angeles and Shannon Bond in New York.

Ms Whitman, the outgoing boss of Hewlett Packard Enterprise and former head of eBay, will become chief executive of a new media venture started by DreamWorks Animation co-founder Jeffrey Katzenberg. 

The company — provisionally named “NewTV” — has not yet created any content or developed an app. 

“Right now I am the only employee,” Ms Whitman told the Financial Times, “but there is a lot of work [already] done on the business plan and the strategy”.

NewTV’s central idea of creating “premium” short-form video with Hollywood production values was developed at WndrCo, the tech-meets-media holding company co-founded by Mr Katzenberg alongside Ann Daly, former president of DreamWorks Animation, and Sujay Jaswa, Dropbox’s former chief financial officer.

Videos will be up to 10 minutes long and distributed directly to consumers, in a style similar to Netflix.......NewTV plans to ride a wave of change in consumer viewing habits, as eyeballs shift from the big screen to the smartphone. 

Mobile viewing is growing explosively in total minutes and viewing time. And I don’t think the industry is comprehensively serving that up right now....Despite the huge investment in professionally produced online video from the likes of Netflix, Apple, Facebook, Alphabet’s YouTube and Snapchat, Mr Katzenberg and Ms Whitman are betting that none is focusing on “snackable” content for watching on the go. 

“One has to envision this short-form content as a completely new format,” she said. “You can’t take existing content and chop it up, you have to create for this format. That is going to inspire a lot of creativity and a chance to tell stories in a different way.” 

NewTV will develop its content and its technology in concert, to ensure fast loading times and personalised recommendations. “In some ways this will be a data company,”
Meg_Whitman  CEOs  HP  Jeffrey_Katzenberg  NewTV  content  short-form  start_ups  entertainment_industry  digital_media  storytelling  platforms  SaaS  video  bite-sized  snackable  Quibi 
january 2018 by jerryking
Katzenberg’s Big Ask: $2 Billion for Short-Form Video Project
OCT. 2, 2017 | The New York Times | By ANDREW ROSS SORKIN.

Jeffrey Katzenberg’s idea of fund-raising is on a very different scale.

Mr. Katzenberg....is trying to raise $2 billion for his new television start-up. That is likely to be the largest first round of financing in history for a digital media company that, at least at the moment, is only a concept swirling around in his head......Mr. Katzenberg, 66, is convinced that his new product, called New TV, can upend the format of television for mobile devices. He wants to create the next-generation version of HBO or Netflix, purpose-built for viewing on phones and tablets with short-form content of premium quality — think of “Game of Thrones” as if each episode had a narrative arc of 10 minutes.

He wants to create big, expensive productions at a cost of $100,000 a minute. (For the sake of comparison, a highly produced minute of programming on YouTube might cost $10,000.)......Mr. Katzenberg’s hunch about the way a huge swath of consumers will watch television in the future is, in all likelihood, right. The number of teenagers and young adults who have their nose pressed to their mobile devices watching video content is startling. Globally, 72 % of all video is viewed on a mobile device, according to Ooyala, a video platform provider.

The question is whether his idea is ahead of its time. And whether he can find the right business model to support such expensive programing.

Mr. Katzenberg is a realist. “We need $2 billion. That’s a high bar,” he said. And he acknowledges that the financial details still need to be worked out. It’s daunting. He needs to build an instant library of content — and a big one.....Mr. Katzenberg’s gamble is being taken seriously because of his long history of success and his provocative thesis about the current television model. “The design and the architecture of the storytelling fit the business paradigm, not the other way around,” he explained, suggesting that shows were made in the format of a half-hour or an hour for business reasons and do not make sense in the world of mobile devices and streaming.....Mr. Katzenberg does not merely want to simply create a studio that specializes in short-form storytelling; he wants to create a platform for it. He is hoping that many of the big television networks both invest and produce content for the service.
Quibi  start_ups  funding  investors  Jeffrey_Katzenberg  entertainment_industry  content  digital_media  storytelling  platforms  SaaS  video  Andrew_Sorkin  DreamWorks  short-form  mobile  streaming  bite-sized 
october 2017 by jerryking
The Age of Bite-Size Entertainment - WSJ.com
April 12, 2013, 12:17 a.m. ET

The Age of Bite-Size Entertainment
As the world goes mobile, get ready for more movies, books and music that can be snacked on in a single sitting.

Everyone is talking about the binge-viewing craze, but as people increasingly consume TV, movies, books and music on mobile devices, briefer is better. Shorter formats "are in-betweeners, the cream in the middle of the Oreo," says Jeffrey Katzenberg, chief executive of DreamWorks Animation.

Some of the biggest forces in entertainment are rushing out bite-size portions, not just to adapt to mobile technology but to test the appetite for heartier versions. If a serialized e-book catches fire, publishers will print the novel. A short film that goes viral on YouTube can lead to a feature film or television series. A well-received EP might prompt an album.

By JOHN JURGENSEN
Quibi  digital_media  entertainment  size  brevity  Jeffrey_Katzenberg  content  binge-viewing  short-form  DreamWorks  bite-sized 
april 2013 by jerryking

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