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jerryking : rasha_mourtada   11

Home is where the cash is
Nov. 22, 2006 | Report on [Small] Business Magazine | Rasha Mourtada
entrepreneur  women  Edmonton  home_decor  Rasha_Mourtada 
december 2011 by jerryking Moving sale
October 6, 2011
Vintage fashion retailers hitch a ride on the mobile shop trend

Rasha Mourtada
Rasha_Mourtada  vintage  apparel  pop-ups  mobile  retailers 
october 2011 by jerryking
Harness the power of design thinking
May. 06, 2010 | The Globe and Mail | Rasha Mourtada. design
thinking actually imagines what people might want and concretizes it.”
“Before someone created a loft space, everyone wanted eight-foot
ceilings. But when this other option was introduced, people gravitated
to it. The power of design thinking is introducing these new paradigms.”
Instead of approaching the design of a product – or a customer-service
experience, or a workflow or any other aspect of business – with the
idea of improving something that already exists, put the original idea
aside for a moment and start with a clean slate.

Imagining the possibilities is one thing. But how does that translate
into doing?
Rasha_Mourtada  design  Rotman  uToronto  Umbra  Loblaws  Four_Seasons  Indigo 
may 2010 by jerryking
‘Design thinking’ strengthens brands
May. 20, 2010 | The Globe and Mail | Rasha Mourtada. A
holistic approach is at the centre of design thinking, a philosophy that
refers to applying design principles to business. It encourages
business leaders to explore solutions by imagining what could be, rather
than what they know.

Mr. Perri partly credits design thinking with the success MHz has had
since its launch in 1993. What started as a traditional design agency
producing packaging and promotional material has morphed into a
strategic digital marketing firm. Along the way it has received
international awards for its innovative marketing techniques, and its
roster of clients includes such names as Rogers and Research In Motion.

Design thinking helped his firm adapt to new technology, says Mr. Perri,
and to work across multiple media, from print to television advertising
to social media.
Rasha_Mourtada  design  marketing  Rogers_Media  RIM  advertising  advertising_agencies 
may 2010 by jerryking
Mining the golden years
Feb. 19, 2010 | The Globe & Mail | by RASHA MOURTADA.
""Aging is the largest growing business in the world," says Jane
Barratt, secretary-general of the Toronto-based International Federation
on Ageing. "It's going to happen to all of us." Furniture and home
design are key. "It affects everything from the height of the bed,
automatic taps in the bathroom, how to get in and out of furniture," Dr.
Barratt says. "In Japan, we already have kitchen cabinets that can go
up and down to adjust for height."

Equally as important are technology advances in the home that will
support independent living. Smart phones are being transformed from
Web-browsing devices to tools that can measure vital signs and deliver
that information to family and doctors. Sensor technology that will send
alerts if a person with dementia wanders beyond certain boundaries is
being developed. And we're already seeing communication tools that will
more easily enable older people to stay in touch with family.
Rasha_Mourtada  aging  opportunities  demographic_changes  baby_boomers  furniture  design 
february 2010 by jerryking
Rogers & Me - The Globe and Mail
March 2008 | Report on [small] Business | RASHA MOURTADA. In
early 2006, Louise Clements, vice-president of digital properties for
Rogers Media, approached Track about cross-promotional opportunities
between Sweetspot and Rogers's digital publications. The conversation
soon turned to the prospect of Rogers taking a minority stake in
Rogers_Media  small_business  corporate_investors  Rasha_Mourtada  digital_media 
june 2009 by jerryking
Playing with nature
February 23, 2009 by RASHA MOURTADA.

Adam Bienenstock's, founder of Gardens For Living, goal is to bring children and nature together through the installation of natural playgrounds in urban and suburban Toronto. .....Forget plastic and iron. Natural playgrounds are constructed with fallen logs, trees and shrubs and are built into the ground itself. (A slide built into the slope of a hill, for example.) Bugs are intentionally introduced and musical instruments and art are incorporated into the landscape.

"Whereas traditional playgrounds might use 13% of the actual space in the playground, we use closer to 95%" says Mr. Bienenstock, who has 10 year-round employees and 15 seasonal workers.....Today, Gardens For Living works exclusively on natural playgrounds. Last year, that involved 60 projects, including consulting, installation and design projects, but the company is also involved in policy work and education initiatives.
business_development  Rasha_Mourtada  industries  landscapes  playgrounds 
february 2009 by jerryking
Ready for crunch time
Feb. 10, 2009 G&M article by RASHA MOURTADA on finding a
strong investor was the key ingredient for the growth of a Quebec
gourmet granola company
cereals  investing  food  Quebec  Rasha_Mourtada  angels  investors  gourmet 
february 2009 by jerryking
Help me get an angel in my underwear;
Jan. 28, 2008 G&M article by Rasha Mourtada about the
founder of start-up Saxx & Co, tracking down a strategic investor
(angel) for his company.
investing  angels  start_ups  Rasha_Mourtada  intimate_apparel  investors 
january 2009 by jerryking

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