recentpopularlog in

jerryking : retail_3.0   1

All hail the hashtag: How retailers are drawing you in, one Facebook post at a time - The Globe and Mail
MARINA STRAUSS - RETAILING REPORTER
The Globe and Mail
Published Tuesday, Sep. 29, 2015

Welcome to Retail 3.0, in which retailers use social media in a bid to draw young shoppers such as Campos back to bricks-and-mortar outlets.

Just a few years ago trendy shops lured consumers with an in-store coffee bar or barber shop. But today a hot brew or hair trim isn’t enough: Retailers increasingly feel the pressure to attract cyber-savvy shoppers to their physical outlets with eye-catching social media experiences that can be shared multiple times.

The social-media initiatives range from fitting rooms in Kate Spade stores that provide a backdrop for selfies with “like?” in a speech bubble to luxury parka purveyor Nobis installing photo booths at its store launch parties; and department store Nordstrom, whose roots are in shoes, encouraging shoppers to “shoefie” (take a selfie of their footwear) next to the store’s name. The images, uploaded on social media, put a spotlight on the brands.....social-media posts can pump up sales during an event as much as 20 per cent. About 60 per cent of Canadian consumers say they’ve come into contact with different products and brands through social media and, of those, 46 per cent say the interactions resulted in them making more purchases, up from 32 per cent in 2014, according to a survey this year by consultancy PwC.
digital_influencers  event-driven  social_media  Retail_3.0  imagery  Marina_Strauss  product_launches  selfies  retailers  millennials  Instagram  Facebook  e-commerce  bricks-and-mortar  in-store  footwear 
october 2015 by jerryking

Copy this bookmark:





to read