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jerryking : rogers_media   8

A telecom philosopher? More a lover of sure bets -
Oct. 09, 2010 | The Globe & Mail | IAIN MARLOW — TELECOM REPORTER
telecommunications  Rogers_Media  Nadir_Mohamed 
october 2010 by jerryking
Reed Hastings The Netflix CEO brings video streaming to Canada, shaking up the cable industry
Sep 25, 2010 | The Globe and Mail. pg. F.2 | John Lorinc.
Having upended the video-rental industry (Blockbuster, following years
of decline, filed for bankruptcy in the U.S. this week), Netflix moved
into streaming in 2007. This shift puts the $1.7-billion-a-year (U.S.)
firm in direct competition with the cable and satellite sector, with its
video-on-demand offerings. Consumers can stream Netflix's huge library
of movies and TV shows through their game consoles or computers.
VoD  ProQuest  Netflix  Reed_Hastings  Canada  John_Lorinc  web_video  streaming  CATV  Rogers_Media  Shaw  Blockbuster  bankruptcies 
september 2010 by jerryking
‘Design thinking’ strengthens brands
May. 20, 2010 | The Globe and Mail | Rasha Mourtada. A
holistic approach is at the centre of design thinking, a philosophy that
refers to applying design principles to business. It encourages
business leaders to explore solutions by imagining what could be, rather
than what they know.

Mr. Perri partly credits design thinking with the success MHz has had
since its launch in 1993. What started as a traditional design agency
producing packaging and promotional material has morphed into a
strategic digital marketing firm. Along the way it has received
international awards for its innovative marketing techniques, and its
roster of clients includes such names as Rogers and Research In Motion.

Design thinking helped his firm adapt to new technology, says Mr. Perri,
and to work across multiple media, from print to television advertising
to social media.
Rasha_Mourtada  design  marketing  Rogers_Media  RIM  advertising  advertising_agencies 
may 2010 by jerryking
Rogers & Me - The Globe and Mail
March 2008 | Report on [small] Business | RASHA MOURTADA. In
early 2006, Louise Clements, vice-president of digital properties for
Rogers Media, approached Track about cross-promotional opportunities
between Sweetspot and Rogers's digital publications. The conversation
soon turned to the prospect of Rogers taking a minority stake in
Sweetspot,
Rogers_Media  small_business  corporate_investors  Rasha_Mourtada  digital_media 
june 2009 by jerryking

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