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Why law and accounting firms struggle to innovate - The Globe and Mail
Oct. 06, 2015 | The Globe and Mail | RYAN CALIGIURI.

Why is it that professional service firms, especially accounting and law firms, find it so difficult to embrace innovation in order to build a stronger future?...The biggest factor is that professional service firms are driven primarily by billable hours and any time someone is not billable they are seen as not adding value. This means that in order to innovate someone has to “stop adding value” by not being billable. There is far too much focus on “today” in professional service firms and not enough on the future – this mentality will continue to hold back firms and do more damage in the long run....Most professional service firms also don’t have a system for driving innovation in an efficient manner so they often waste a great deal of time getting caught up in details that don’t matter. ...Many of the law and accounting firms I worked with were doing very well so they didn’t see a need to innovate. ....Firms are often not good at implementing new services or products, they don’t have a culture that supports, fosters, or encourages innovation, and they are often too smart for their own good and get overly complex with their innovation initiatives......First, a firm’s overall corporate strategy needs to incorporate an element of innovation as one of its top long-term goals. Without a strategic focus and investment in innovation, any efforts will often fall flat as they will be approached loosely or in a silo that eventually gets overtaken by billable work.....Next, get a quick win by surveying or researching your client’s business, their industry, and even their own clients. Looking deeper into your client’s business and understanding their problems and opportunities will help you find ways to add value through a new product or service and will enable your firm to get off on the right foot.....Insights from clients can drive new products, services and systems that will fill a need.
However, professional service firms that are looking for a leap in innovation need to go beyond customer insights and explore future trends, industry experts, and, yes, even patent databases for further stimulus to drive new ideas.
This is the difference between firms that innovate and those that die. If you’re in a professional service firm and believe that there is no threat, quite frankly, you are crazy to think so.
innovation  professional_service_firms  law_firms  quick_wins  accounting  challenges  billable_hours  complacency  disruption  Ryan_Caligiuri  silo_mentality 
october 2015 by jerryking
The end of BlackBerry as we know it - The Globe and Mail
RYAN CALIGIURI
Special to The Globe and Mail
Published Tuesday, Feb. 03 2015
Blackberry  innovation  Ryan_Caligiuri 
february 2015 by jerryking
Ten ways to become a tenacious marketer -
Sep. 16, 2011 | G & M | RYAN CALIGIURI.

Here are 10 ways to become a more tenacious marketer:
(1) Test and benchmark. test different strategies and gauge what works best. One technique is called split testing.
(2) Always have a strategy. A strategy pts. you in the right direction & ensures your actions build to something.
(3) Always be on the lookout for revenue-generating opportunities.
(4) Be direct-response driven
(5) Get personal
(6) Get more out of a website.
(7) Deliver more value
(8) Show commitment
(9) Be driven by referrals
(10) Focus on the most likely buyers
direct-response  marketing  tips  experimentation  benchmarking  trial_&_error  strategy  commitments  opportunistic  websites  referrals  JCK  growth_hacking  Ryan_Caligiuri  strategic_thinking  tenacity  revenue_generation  overdeliver 
september 2011 by jerryking

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