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Why growth hacking is a foreign concept to many business owners - The Globe and Mail
Special to The Globe and Mail
Published Thursday, May. 21 2015,

Quite simply, growth hacking is about focusing your energy in the right areas, being creative and using a combination of analytical thinking, social metrics and long-term thinking to power low-cost innovation....“The most successful businesses are always trying to find scalable and repeatable methods for growth, and their marketing strategies and tactics are rooted in data and technology,”...Use data analytics Markus Frind, CEO of PlentyOfFish and a speaker at Traction Conf, describes growth hacking for him as “applying data to marketing to achieve growth, via virality.”

Mr. Frind started his company in 2003 and grew it into one of the largest online dating sites in the world. With more than 100 million users and $100-million in revenue, he knows what he’s talking about. And luckily, Google Analytics is available to everyone.

For Mr. Frind, growth hacking boils down to a combination of “SEO, split-testing and understanding the virality of the users.” He believes understanding that made it “easy to see what was working and what wasn’t.”

By understanding where traffic is coming from and why people are seeking you out, you have a stronger understanding of your consumer – and you’re incredibly short-sighted if you don’t think your consumer defines your brand. This is a significant piece of the puzzle for growing a business.
analytics  customer_insights  effectiveness  growth_hacking  innovation  long-term  marketing  repeatability  SEO  short-sightedness  small_business  virality 
june 2015 by jerryking
Google Adds Local Business Search Feature -
OCTOBER 28, 2010 | WSJ | By AMIR EFRATI. Google Plays Up Local Advertising
Google  local_advertising  search  seo  local 
april 2011 by jerryking
In Search of Traffic -
APRIL 30, 2007 | Wall Street Journal | by KELLY K. SPORS
online_marketing  websites  search  SEO 
june 2009 by jerryking
Mastering The Internet - 5/1/2006 - HOTELS Magazine
5/1/2006 | HOTELS Magazine | By Derek Gale, Associate Editor
hotels  online_marketing  travel  China  SEO 
april 2009 by jerryking

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