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Shake Shack Looks to Digital for Growth - CIO Journal. - WSJ
By Angus Loten
Jul 10, 2017

Olo, a provider of e-commerce engines for restaurants which developed the ordering platform for Shake Shack’s app, said they worked closely with the chain to ensure users are able to choose an available pickup time, with prep times factored in so that cooked-to-order meals are timed to their arrival....., the app is one piece of abroader technology push, which includes digital tools aimed at improving back-end systems, like inventory, invoicing and other internal processes, she said.

But customer experience is still the most important element, she said.
Shake_Shack  digital_strategies  mobile_applications  fast-food  foot-traffic  upselling  restaurants  customer_experience 
july 2017 by jerryking
The Shake Shack Economy - The New Yorker
JANUARY 26, 2015 ISSUE

The Shake Shack Economy
BY JAMES SUROWIECKI

Unlike traditional fast-food restaurants, fast-casuals emphasize fresh, natural, and often locally sourced ingredients. (Chipotle, for instance, tries to use only antibiotic-free meat.) Perhaps as a result, their food tends to taste better. It’s also more expensive. The average McDonald’s customer spends around five dollars a visit; the average Chipotle check is more than twice that. Fast-casual restaurants first emerged in serious numbers in the nineteen-nineties, and though the industry is just a fraction of the size of the traditional fast-food business, it has grown remarkably quickly. Today, according to the food-service consulting firm Technomic, it accounts for thirty-four billion dollars in sales. Since Chipotle went public, in 2006, its stock price has risen more than fifteen hundred per cent.

The rise of Chipotle and its peers isn’t just a business story. It’s a story about income distribution, changes in taste, and advances in technology. For most of the fast-food industry’s history, taste was a secondary consideration.
fast-casual  food  globalization  James_Surowiecki  shifting_tastes  entrepreneur  Danny_Meyer  Panera  Chipotle  fast-food  income_distribution  Shake_Shack 
january 2015 by jerryking
Union Square Cafe’s Danny Meyer Makes a Fast-Food Chain - NYTimes.com
December 15, 2009 | New York Times | By GLENN COLLINS.
Article focuses on the global-expansion vision of the Shake Shack, Danny
Meyer’s mini-chain of burger-and-custard stands.
Danny_Meyer  fast-food  growth  restauranteurs  hamburgers  Shake_Shack 
december 2009 by jerryking

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