recentpopularlog in

jerryking : snap   6

Stanford dropout with a magical touch
Jul 14, 2017 | Financial Times | by: Hannah Kuchler.

Evan Spiegel refuses to be scared of Facebook. Confidence helped the 27-year-old Snap chief executive take a photo messaging app from a Stanford University coursework project to an almost $20bn initial public offering. The threat of Facebook has been following all the way.

In 2013, when the company behind Snapchat was just two years old, its co-founder (his partner was a fellow student, Bobby Murphy) was quizzed on stage about Poke, Facebook’s first attempt at imitating the app’s photo messaging. “Certainly it is scary when a giant enters your space and you are a small company,” Mr Spiegel said at the TechCrunch Disrupt conference. He laughed it off: Poke failed, and that became the “greatest Christmas present we ever had”.

But the world’s largest social network does not give up and has relentlessly imitated Snapchat since Mr Spiegel turned down its $3bn acquisition offer in 2013. Earlier this year, just as Snap headed for the public markets, Facebook finally succeeded in popularising a version of “Stories” in four of its apps — the Snapchat feature that expires after 24 hours.......an unlikely analogy..... “Just because Yahoo, for example, has a search box, it doesn’t mean they are Google.”......Mr Spiegel, who dropped out of Stanford, was the first chief executive from a new wave of highly valued tech start-ups to brave the public markets. It paid off personally: he became a multi-billionaire when he took Snap public....Spiegel is soaking up advice “like a sponge” from senior management and the board, which includes Michael Lynton, former chief executive of Sony Pictures and AG Lafley, former chief executive of Procter & Gamble.....Praised as a product genius who instinctively understands the desires of his young audience, Mr Spiegel now has to learn to be a public company leader, managing the expectations of investors who want to compare Snap to Facebook and Mr Spiegel to Mark Zuckerberg......By designing the disappearing photos that made Snapchat famous, Mr Spiegel completely rethought the camera. Photos became transient conversations, not kept for posterity; social media became a way to be creative — and silly — with your close friends, not flick through a feed of near strangers.....Sir Martin Sorrell, chief executive of WPP, told the Financial Times it plans to double its spending to $200m on Snap this year. But, he added, WPP will spend over 10 times more on Facebook.

...
dropouts  Stanford  IPOs  Snap  Snapchat  CEOs  Evan_Spiegel  WPP  Martin_Sorrell  product_development  product-orientated  public_companies  investors'_expectations  10x 
july 2017 by jerryking
Instagram Finds Focus Under ‘Efficiency Guru’
April 13, 2017 | WSJ | By Deepa Seetharaman

Ms. Levine’s biggest contribution, Mr. Systrom says, is helping Instagram avoid the fate analyst Ben Thompson described: “Companies break every time they double.” [See reference to sublinearity in new book of Geoffrey West, “Scale: The Universal Laws of Growth, Innovation, Sustainability and the Pace of Life in Organisms, Cities, Economies, and Companies” (Penguin). Specifically, "infrastructure growth scales in analogous sublinear fashion]

In 2014, Mr. Systrom said he realized he and his co-founder, Mike Krieger, needed help to grow Instagram. Facebook had bought the startup for $1 billion two years earlier, when it had just 13 employees. The pressure was on for Instagram to make money and roll out products at a more rapid clip, and the co-founders saw the need for an executive to manage the expansion.

Marne Levine is “an efficiency guru” who has helped the Instagram app avoid some of the pitfalls of rapid growth. Ms. Levine has skills that are in high demand in Silicon Valley, where startups often struggle to get past their adolescence. Uber Technologies Inc., for instance, is seeking a second-in-command to help founder Travis Kalanick repair the ride-sharing company’s image after allegations of sexism and sexual harassment and the departure of several top executives. “We want to be the 10x company,” Ms. Levine, 46, says. “That means we need to think carefully about how we set up our operations, how we grow and how we scale.”.....A seasoned manager can instill discipline and order, helping new companies avoid wasting time and resources while adding a veneer of professionalism to attract potential customers.
Instagram  Facebook  focus  scaling  growth  Snap  Snapchat  expansions  COO  efficiencies  sublinearity  powerlaw  product_launches  speed  blitzscaling  operational_tempo  10x 
april 2017 by jerryking
Snap Makes a Bet on the Cultural Supremacy of the Camera - The New York Times
Farhad Manjoo
STATE OF THE ART MARCH 8, 2017

The rising dependence on cameras & picture-based communications system is changing the way we communicate and could alter society in big ways. ...Snap’s success or failure isn’t going to be determined this week or even this year. This is a company that’s betting on a long-term trend: the rise and eventual global dominance of visual culture.Snap calls itself a camera company. That’s a bit cute, considering that it only just released an actual camera, the Spectacles sunglasses, late last year. Snap will probably build other kinds of cameras, including potentially a drone.

But it’s best to take Snap’s camera company claim seriously, not literally. Snap does not necessarily mean that its primary business will be selling a bunch of camera hardware. It’s not going to turn into Nikon, Polaroid or GoPro. Instead it’s hit on something deeper and more important. Through both its hardware and software, Snap wants to enable the cultural supremacy of the camera, to make it at least as important to our daily lives as the keyboard.....the rising dependence on cameras is changing our language. Other than in face-to-face communication, we used to talk primarily in words. Now, more and more, from GIFs to emoji, selfies to image-macro memes and live video, we talk in pictures.
Farhad_Manjoo  Snap  Snapchat  visual_culture  cameras  big_bets  Communicating_&_Connecting  IPOs  Ikea  trends  Instagram  imagery  Polaroid 
march 2017 by jerryking
Airbnb, Uber, Snap Aim to Show They’re More Than One Hot Product - WSJ
By GREG BENSINGER
Dec. 11, 2016

As IPO talk swirls, tech startups seek to demonstrate to investors they have a vision for long-term growth..... It's questionable whether unicorns can find new revenue opportunities that are complementary to their core business, but [which also] can help them find new customers.”
growth  Airbnb  Uber  Snap  new_businesses  product_extensions  core_businesses  unicorns  vision  long-term 
december 2016 by jerryking

Copy this bookmark:





to read