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jerryking : sweden   7

IKEA's Path to Selling 150 Million Meatballs - WSJ.com
Oct. 16, 2013 | WSJ | By Jens Hansegard.

When IKEA decided to sell food, it chose to do it in much the same way it sells furniture: a few standardized staples, sold in large quantities. The result: 150 million meatballs.

That is the number IKEA estimates will be dished out in store cafeterias this year. Though the Swedish company is better known for its inexpensive, assembly-required furniture, its IKEA Food division is a behemoth, rivaling Panera Bread and Arby's, with nearly $2 billion in annual revenue. The company estimates about 700 million people this year will eat in one of the cafeterias that are located in 300 IKEA stores world-wide. ...The idea of making a lot of food on site was considered too complicated. IKEA decided to outsource meatball production. While IKEA came up with the formula and specifications, a Swedish food supplier, Gunnar Dafgård AB, was contracted to supply them.
IKEA  meatballs  restaurants  Outsourcing  Swedish  Sweden  furniture  assembly-required  inexpensive  low-cost 
october 2013 by jerryking
Who Lives Longest?
By MAGGIE KOERTH-BAKER
Published: March 19, 2013
Sweden  aging  longevity 
march 2013 by jerryking

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