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jerryking : tinder   6

Bumble founder Whitney Wolfe on millennial matchmaking | Evernote Web
18 March / 19 March 2017 | FT| by Alice Fishburn.

. . . Half a year in tech-app time, it’s like a normal-world five years.” What’s the solution? “You just have to run faster than it does.’’
Wolfe has surfed an extraordinary sea-change in how we approach relationships. Our phones now allow us to identify potential life companions through location, ethnic origin or hatred of the same thing and reject them just as quickly. Such opportunities come with a healthy serving of ethical and personal dilemmas.....Bumble’s USP — “truly not a gimmick”, Wolfe stresses, and timely for a feminist age — is that the woman has all the power (while both sexes swipe to show interest, only she can start a conversation). Wolfe may be firmly on-brand but she laughs wickedly at the ambitions of many tech evangelists. “So many entrepreneurs approach me and say, ‘I want to start the next big thing’, and I say, ‘Well, what are you solving?’ And oftentimes they say, ‘Oh, I’m not sure. I want to start something big.’ ” Sigh. “You can never start something big without solving something small, right? And for me, that was not being allowed to text guys first.”.....What has all this time with the data taught her about humans? “You understand when people are the happiest, the most busy, the most detached, most involved.” Sunday nights and Mondays are the busiest times on the site: “I think that’s probably really telling because that’s usually people’s downtime, when they are relaxing or when they’re feeling bummed out . . . a little bit lonely.”
Our view on the idea of technology running our love lives unsurprisingly depends on our culture. One transatlantic dater tells me that, in the US, Bumble is strongly associated with empowered women. In the UK, some moan that it just caters to lazy men.
women  entrepreneur  Tinder  Austin  dating  mobile_applications  relationships  feminism  millennials  match-making  sexism  Silicon_Valley  accelerated_lifecycles  algorithms  gestures  online_dating  downtime 
march 2017 by jerryking
Why Millennials Swipe Right On ‘Swiping’ - WSJ
By BEN ZIMMER
Nov. 3, 2016

Tinder’s massive success, with users making more than a billion swipes a day, has led to an array of other apps adopting the swipe-to-like approach. “Swiping” has even permeated the language, with “swipe left” used as a general metaphor for rejection and “swipe right” for acceptance and openness.
gestures  millennials  Tinder  metaphors  online_dating 
november 2016 by jerryking
Small Data: Why Tinder-like apps are the way of the future — Medium
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The card-based UI updates the classic way in which we’ve always interacted with physical cards. When you think about it, cards are nothing more than bite-size presentations of concrete information. They’re the natural evolution of the newsfeed, which is useful for reading stories but not for making decisions.
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Cards are kind of natural choice for mobile screens because of their size and shape. But lay your cards on the table or put them on a board and they will also help you in revealing connections, understanding the topic and making decisions.
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every single interaction with card-swiping apps can affect the outcome.

We can call it small data. Imagine if every time you made a yes or no decision on Tinder, the app learned what kind of profiles you tended to like, and it showed you profiles based on this information in the future.

“With swipes on Tinder, the act of navigating through content is merged with inputting an action on that content,” says Rad. That means that every time a user browses profiles, it generates personal behavioral data.
bite-sized  Tinder  small_data  ux  design  decision_making  information_overload  behavioural_data  metadata  gestures  Snapchat  personal_data 
march 2014 by jerryking

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