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jerryking : turnstyle   11

An exploratory study of RFID adoption in the retail sector
18 February 2010 | Operation Managing Research | Mithu Bhattacharya & Chao-Hsien Chu & Jack Hayya & Tracy Mullen.
RFID  retailers  value_chains  Turnstyle 
march 2015 by jerryking
The End of the Impulse Shopper - WSJ
Nov. 25, 2014 | WSJ |By SHELLY BANJO and SARA GERMANO.

An endangered species in the retail landscape is the ''impulse buy''...grocery shoppers are becoming more intentional and this is paving the way for more innovation in physical and digital merchandising.....Many Americans have the money and the will to spend. But they are time-pressed and deal savvy, visiting stores only when they run out of items like cereal or toilet paper and after doing extensive research on purchases online and with friends. They buy what they came for—and then leave. Those habits threaten more than just gum sales at checkout. Impulse is why stores offer deep discounts on loss leaders, why they put the milk in the back corner and why marketers spend heavily to pile up products in displays at the ends of the aisles. If shoppers just target the deals and don’t let their eyes wander, long cherished models for boosting sales fall apart...the symptoms of the industry’s malaise are clear enough: extended declines in shopper traffic, weak sales growth, and a discount-driven race to the bottom that is sapping pricing power.
impulse_purchasing  bricks-and-mortar  retailers  grocery  supermarkets  habits  discounting  shopping  shopping_experience  Turnstyle  intentionality  discretionary_spending  loss_leaders  foot_traffic  merchandising  frugality  decline  symptoms  endangered  time-strapped 
january 2015 by jerryking
Smile, you're on WiFi
January 31, 2014
That cellphone in your pocket is emitting a constant stream of information - and retailers are starting to listen in

Ivor Tossell

Mexia, a Winnipeg-based "location analytics" company that's one of a new crop of firms that are supplying retailers with technology that listens in to smartphone signals. Mexia installs Bluetooth and WiFi receivers in specific zones around a store. By measuring the occurrence and relative strength of your phone's passive, unwittingly sent signals, it can tell whether customers are lingering longer in the housewares department, the kitchen aisle or near the checkout. The company says it has deployed sensors in between 80 and 100 stores so far; it also does malls and airports. "We report on a multitude of things, from the traditional traffic count to the time spent in the store," says Glenn Tinley, Mexia's founder and president. "It gets pretty interesting, to say the least."
wi-fi  Bluetooth  mobile_phones  location  location_based_services  tracking  Mexia  Turnstyle  customer_loyalty  shopping_experience  privacy  analytics  confidentiality 
february 2014 by jerryking
Beyond loyalty: Why retailers track your every purchase - The Globe and Mail
OMAR EL AKKAD AND JOSH KERR

The Globe and Mail

Published
Friday, Jul. 19 2013,

Using variants of the same tools that banks and insurance companies use to detect patterns of account fraud, retail chains in Canada and the U.S. mine their customers’ shopping patterns looking for opportunities to personalize the shopping experience. For example, earlier this year, Shoppers began rolling out a personalized e-mail brochure to each of its loyalty card customers. The e-mails often contain offers not found in their general flyers, as well as limited-time discounts on the sorts of products that individual customers have purchased in the past.

“We’ve had the data for a while now and it has allowed us to make improvements within the store format, but now we’re taking it to the next level,” says Tammy Smitham, vice president of communications and corporate affairs at Shoppers. “We’re giving them exactly what they’re shopping for.”
retailers  customer_loyalty  Omar_el_Akkad  SAS  data_mining  massive_data_sets  store_footprints  Loblaws  Shoppers  personal_data  loyalty_management  Turnstyle 
august 2013 by jerryking
New Wi-Fi Pitch: Tracker - WSJ.com
June 18, 2012 | WSJ | By ANTON TROIANOVSKI
(Send to Asif)
Network Developers Offer Retailers Ways to Keep Tabs on Customers as They Shop.

Venues like stores, malls and airports are installing Wi-Fi networks to please smartphone-toting shoppers, who use them to get faster Internet access and avoid cellular-data charges.

But Wi-Fi technology also lets the network operator keep tabs on what users are doing—from where they're standing to what websites they're viewing. That lets retailers learn in what aisle shoppers are most likely to point their iPhone's Web browser to Amazon.com. Mall owners have a new way to judge which storefronts attract the most foot traffic. And owners of Wi-Fi networks can turn their antennas into virtual billboards, charging a premium for ads sent to users' phones in prime locations.
retailers  tracking  Wi-Fi  Boingo  shopping_malls  foot_traffic  Turnstyle  location_based_services 
june 2012 by jerryking

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