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Will Packer Starting Production Company With Backing From Discovery and Universal
JULY 25, 2017 | The New York Times | By MICAH MAIDENBERG.

Mr. Will Packer, 43, is already known as one of the prominent African-American producers in Hollywood, with movies that have grossed more than $1 billion.....best known for his work in movies, including the “Ride Along” films and “The Wedding Ringer.” Now he wants to take aim at consumers using just about every other form of contemporary media.....Packer is starting a new company, Will Packer Media, with backing from Discovery Communications and Universal Pictures. The new entity aims to develop a wide range of programming, from television shows and documentaries to short-form digital videos and advertising campaigns.....telling stories the way that a given story should be told...without having to look at it as one particular type of content for one particular medium.”.....To support the company’s planned advertising campaigns, Will Packer Media bought a marketing and technology company called Narrative that was founded in 2013 by the mogul Russell Simmons and the advertising executive Tricia Clarke-Stone. The company will take the name WP Narrative.

Ms. Clarke-Stone said combining her enterprise with Mr. Packer’s new company would allow for storytelling at the intersection of entertainment, innovation and branding. Working with Mr. Packer, for example, will give her team greater access to Hollywood talent.

“Brands now have a new standard they have to live by,” she said, explaining that they must act as broadcasters, publishers and entertainers. ”That’s the only way to engage with audiences.”
Hollywood  African-Americans  storytelling  movies  packaging  documentaries  short-form  video  producers  television  advertising  Discovery  Universal  films  brands 
july 2017 by jerryking

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