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jerryking : verizon_up   1

Verizon Wants to Build an Advertising Juggernaut. It Needs Your Data First - WSJ
By Ryan Knutson
Sept. 5, 2017

Verizon still wants customers to opt-in to its most comprehensive advertising program, called Verizon Selects. Data collected under the program is shared with Oath, the digital-media unit Verizon created when it bought AOL and Yahoo.

Since access to data from customers could make it easier to tailor ads to their liking, Verizon hopes the information will help it gain advertising revenue to offset sluggish growth in its cellular business. .....Verizon makes it clear during the sign-up process what data consumers are giving up: Information about their demographics and interests, what websites they visit, what apps and features they use, and their location.

The disclaimer quickly drew criticism in the tech world. Adam Levin, a consumer advocate and founder of data-security firm CyberScout, warned in a column on HuffPost that the “hidden cost of Verizon’s ’free’ rewards program is your data.”
Verizon  privacy  loyalty_management  digital_strategies  location_based_services  opt-in  Verizon_Up  subscriptions  advertising  personal_data  Verizon_Selects 
september 2017 by jerryking

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