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jerryking : young_&_rubicam   2

P.R. Agency Begins a Push to Modernize - NYTimes.com
October 13, 2013 | NYT | By STUART ELLIOTT.

The initiative includes, in addition to the new slogan, beginning a series of meetings of thought leaders, under the rubric of the Burson-Marsteller Conversations; revamping the employee training program; forming a worldwide strategic leadership team; hiring additional senior managers; introducing a “reverse mentoring” program in which younger employees mentor their elders in digital and social media; retooling the Burson-Marsteller Web site; and redesigning brand identity materials like business cards. ...Burson-Marsteller joins a long list of public relations agencies reconsidering how they operate amid new forces like social media and real-time marketing. Others include DeVries Public Relations, which was renamed DeVries Global; FleishmanHillard, part of the Omnicom Group; and the Olson P.R. division of Olson, re-branded as Olson Engage.
public_relations  reinvention  Burson-Marsteller  WPP  Young_&_Rubicam  retooling  modernization  brand_identity  training_programs 
october 2013 by jerryking
Grateful Student Returns the Favor - New York Times
By ROBERT JOHNSON
Published: August 7, 2005

Peter A. Georgescu whose "The Source of Success" (Jossey-Bass, $27.95) is being published this month, retired as chairman and chief executive of Young & Rubicam in 2000. The book aims to explain what Mr. Georgescu views as the two major challenges facing America: economic competition from the emerging economies of China and India and a need to foster more creativity within American companies.

"The only way this nation can compete with those that produce high-quality products at a lower price is by generating ideas that build a special relationship with consumers," he said. "Everyone has buildings and technology; those are commodities. The only leverageable asset in the future will be creativity."

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See also Daniel Pink's work on countries cultivating skills and knowledge that are not available at a cheaper price in other countries or that cannot be rendered useless by
machines. That is, embracing play and abundance.

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See also Tom Friedman's piece ("We Need a Second Party" - NYTimes.com ) below:

The first is responding to the challenges and opportunities of an era in which globalization and the information technology revolution have dramatically intensified, creating a hyperconnected world. This is a world in which education, innovation and talent will be rewarded more than ever. This is a world in which there will be no more “developed” and “developing countries,” but only HIEs (high-imagination-enabling countries) and LIEs (low-imagination-enabling countries). Adding "imagination"
advertising_agencies  book_reviews  Daniel_Pink  Young_&_Rubicam  CEOs  Tom_Friedman  creativity  competitiveness_of_nations  design  imagination  education  high-touch  innovation  talent  developed_countries  idea_generation  books  high-quality 
may 2012 by jerryking

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