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jerryking : advertising_networks   10

Facebook Plans Mobile-Ad Network -
April 21, 2014
Facebook  mobile  advertising_networks 
april 2014 by jerryking
On Message: Digital billboards offer advertisers a flexibility they can't normally get on roadside promotions
September 12, 2005 | Wall Street Journal | By JEANETTE BORZO,

Sell flexibility of advertising to SMB. You don`t have to choosea single message--you can run them all on digital signage.
howto  digital_signage  dayparting  Clear_Channel  Viacom  Lamar_Advertising  advertising_networks 
october 2011 by jerryking
The Innerworks of Networks
By: Thilk, Chris, Brandweek via EBSCOhost:, 10644318, 2/18/2008
august 2011 by jerryking
The $100M Revenue Club: Adknowledge Weaves Web Of Ads
July 29, 2010 | Wall Street Journal | By Ty McMahan.
Adknowledge provides performance, or cost-per-action, advertising for
companies looking beyond traditional search engines such as Google and
Yahoo. Earlier days of online advertising attracted marketing messages
that didn’t require much targeting, such as those for mortgages or
credit cards. Lynn believes online advertising provides an ideal
platform to tailor messages to Internet users. Today, more than 50,000
advertisers use the Adknowledge network to promote their offers.

The company has also managed to find a way to target ads without relying
on keywords, which is what drives search advertising platforms like
Google’s AdSense.

Using Adknowledge, marketers can bid on such ads as they can through the
AdSense system. Adknowledge, however, has carved itself a niche by
applying its technology across multiple advertising channels – from
email to search to social networks.
advertising  search  ad-tech  advertising_networks 
july 2010 by jerryking
Smart AdServer Targets Quova for Geolocation Needs; Adserving Innovator Switches to Quova for Reliability and Depth of Data
Marketwire. Toronto: Feb 5, 2008. pg. 1 More than 300
companies of all sizes use Quova's data and services to detect and
prevent fraud, ensure regulatory compliance, manage digital content
rights distribution, and localize ads and web content.
geolocation  advertising  advertising_networks  ad_server  Quova 
february 2009 by jerryking

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