recentpopularlog in

jerryking : back-house_opportunities   4

Why a Music Mogul Is Snapping Up Tiny Trade Magazines
March 19, 2017 | WSJ | By HANNAH KARP.

the music industry is mounting a comeback, one of the most powerful men in the business is snapping up some of its least flashy assets: trade publications.

Music mogul Irving Azoff and a business partner, Tim Leiweke, recently purchased Venues Today, and are in talks to buy Pollstar, people familiar with the matter said. Both outlets cover the live-music business.

Rather than simply trying to pry readers or advertisers from the music industry’s biggest trade magazine, Billboard, the two men are primarily interested in using the magazines to break into the conference business.....The surge of interest in music’s more obscure trades comes as the concert industry continues a long boom and the recorded-music business rebounds after years of declining sales. While magazines and newspapers across the board are generally struggling to compete for advertisers and readers with Facebook Inc. and Alphabet Inc.’s Google, industry trades are closely tied to the health of the businesses they cover, with the firms in those industries being their primary advertisers.

Billboard executives view the entrance of Mr. Azoff and Mr. Leiweke into music media not as a threat but as welcome validation of the music industry’s recovery, according to a person familiar with the matter, who added that Billboard’s revenue has increased 86% since 2013....Mr. Azoff is the former executive chairman of the country’s biggest concert promoter, Live Nation Entertainment Inc.; Mr. Leiweke is the former chief executive of Live Nation’s next-largest competitor, Anschutz Entertainment Group.

Messrs. Azoff and Leiweke could use conferences to help Oak View Group, their venue-management company, which collects annual fees from about two dozen arenas in exchange for sponsorships, event booking and other services.

Controlling the concert trades also allows Mr. Azoff to take on Billboard, a publication he has publicly criticized as it broadened its appeal to woo readers and bigger advertisers from outside the music industry.
music_industry  mergers_&_acquisitions  the_Eagles  M&A  trade_publications  back-house_opportunities  Tim_Leiweke  music  magazines  moguls  concerts  live_music  live_performances 
march 2017 by jerryking
Ryan Seacrest: The Mogul Next Door - The New York Times
By GUY TREBAYDEC. 4, 2015

In a business organized almost exclusively around access and connections, it is surprising how few people incorporate the fleeting nature of fame into their career calculations or use their moment in the sun to build business opportunities, “Hollywood Game Night” being Exhibit A.

“Show business is what drives the other businesses,” said Mr. Seacrest, a consummate marketer, who looks upon his various day jobs, he said, as vehicles for the next cross-platform opportunity.

“In recent years, I don’t believe I’ve ever done anything on camera or on the microphone without thinking of the back-house opportunities and the next business play,” ....seeing everything I did as a course in the class of what to do next.”......“Ryan is a natural learner, always strategizing, always researching the next opportunity.”
next_play  Ryan_Seacrest  cross-platform  personal_branding  entrepreneur  entertainment  entertainment_industry  Hollywood  synergies  leverage  back-house_opportunities  side_hustles 
january 2016 by jerryking
The Branding of Damien Hirst
Spring 2008 |SIR|by Pernilla Holmes. Damien Hirst, 42, may be
the world’s richest artist. While most of his money comes from the sale
of artwork, he finds ways to turn his artistic reputation &
notoriety into successful sidelines. His company, Other Criteria,
licenses his imagery, creates products, & sells them on the Web. In
addition to Hirst’s own prints, editions, books, posters, &
T-shirts, the company mkts. the wares of other artists. This is just 1
piece of an umbrella corp., Science Ltd., that oversees Hirst’s studios,
120 employees, & other business interests...Over the yrs. those
have included a popular London restaurant; backing musicians &
artists, a restored inn in North Devon; a widely shown art collection;
& plans for museum & gallery spaces...Hirst has a line of
clothing that's part of the Warhol Factory X Levi’s label from Levi
Strauss—he's become a global brand...The result is a steady
rev.stream...Hirst’s fortune will soon surpass £200 million ($400
million).
artists  digital_artifacts  personal_branding  entrepreneur  business_interests  brands  impresarios  art  back-house_opportunities  Damien_Hirst  side_hustles 
september 2011 by jerryking

Copy this bookmark:





to read