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jerryking : beacons   9

Apple's Latest Offering Explores the Great Indoors - WSJ
By Daisuke Wakabayashi, Elizabeth Dwoskin and Greg Bensinger
June 1, 2014
iBeacons  beacons  location_based_services  Apple 
october 2017 by jerryking
A Tour of the Beacosystem: Proximity and the Beacon Ecosystem: Proquest Tech & Business Books
A Tour of the Beacosystem: Proximity and the Beacon Ecosystem
By: Sean O Sullivan
Publisher: O'Reilly Media, Inc.
Pub. Date: September 16, 2015
Running Time: 1 hour 53 seconds
indoors  beacons  location_based_services  proximity 
october 2017 by jerryking
Technology, Media & Telecommunications Predictions 2017 |
Indoor mapping 101

Googled: "retail space" headwinds "indoor mapping".

Also, 17 best images about Retail Tech on Pinterest
Deloitte  management_consulting  location_based_services  navigation  mapping  beacons  sensors 
july 2017 by jerryking
Moving targets; Smartphones and tablets
What advertisers love, and what they hate, about mobile devices

MARKETERS' MANTRA OF reaching "the right person, with the right message, at the right time" has become a lot more achievable in the p...
geofencing  location_based_services  native_advertising  advertising  mobile_phones  mobile  smartphones  tablet_computing  beacons  the_right_people 
february 2017 by jerryking
Businesses Are Turning to Beacons, and It’s Going to Be O.K. -
OCT. 15, 2014 |NYT | Molly Wood.

The point of the devices is to send a specific signal, using low-energy Bluetooth, to phones that come into proximity, as long as those phones are running apps that can respond to the beacon. Those codes then set off an action on the phone, like a coupon, a reminder, a reward or just information. A beacon at the gates of a baseball stadium could open a map to the user’s seat and offer a beer or hot dog coupon.
sensors  beacons  location_based_services  advertising  mobile_applications  Bluetooth  digital_footprints  proximity  stadiums  arenas  mapping  wayfinding 
october 2014 by jerryking
Apple's Latest Offering Explores the Great Indoors - WSJ
June 1, 2014
Apple  location_based_services  sensors  beacons  iBeacons  indoors 
june 2014 by jerryking

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