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jerryking : big_bang   3

New Rules for Bringing Innovations to Market
March 2004 | HBR | Bhaskar Chakravorti.

The more networked a market is, the harder it is for an innovation to take hold, writes Bhaskar Chakravorti, who leads Monitor Group's practice on strategies for growth and managing uncertainty through the application of game theory. Chakravorti argues that executives need to rethink the way they bring innovations to market, specifically by orchestrating behavior change across the market, so that a large number of players adopt their offerings and believe they are better off for having done so. He outlines a four-part framework for doing just that: The innovator must reason back from a target endgame, implementing only those strategies that maximize its chances of getting to its goal. It must complement power players, positioning its innovation as an enhancement to their products or services. The innovator must offer coordinated switching incentives to three core groups: the players that add to the innovation's benefits, the players that act as channels to adopters and the adopters themselves. And it must preserve flexibility in case its initial strategy fails.

Chakravorti uses Adobe's introduction of its Acrobat software as an example of an innovator that took into account other players in the network--and succeeded because of it. As more content became available in Acrobat format, more readers were motivated to download the program," he observes. "The flexibility in Acrobat's product structure and the segmentation in the market allowed the pricing elasticity that resulted in the software's widespread adoption."
HBR  innovation  networks  network_effects  rules_of_the_game  commercialization  monetization  product_launches  howto  growth  managing_uncertainty  cloud_computing  endgame  Adobe  uncertainty  switching_costs  jump-start  platforms  orchestration  ecosystems  big_bang  behaviours  behavioral_change  frameworks  sharing_economy  customer_adoption  thinking_backwards  new_categories  early_adopters  distribution_channels  work-back_schedules 
july 2012 by jerryking
Googling Growth -
APRIL 9, 2007 | Wall Street Journal | by CHRIS ZOOK. Rapid
shifts in markets and technologies are forcing companies of all sorts to
change direction faster than ever. Many management teams are tempted
by "big bang" solutions: dramatic, transformative mergers or aggressive
leaps into sexy new markets. The success rate for major, life-changing
mergers is only about one in 10. For most companies, reinvention of a
core business doesn't have to involve such high levels of risk. The
solution lies in mining hidden assets -- assets already possessed but
not being tapped for maximum growth potential.
One way to open management's eyes to hidden assets is to identify the
richest hunting grounds, usually camouflaged as hidden business
platforms, untapped customer insights, and underused capabilities.
accelerated_lifecycles  Apple  assets  Bain  big_bang  business_models  Chris_Zook  core_businesses  customer_insights  GE  growth  hidden  high-risk  iPODs  latent  life-changing  M&A  mergers_&_acquisitions  moonshots  Nestlé  Novozymes  rapid_change  reinvention  resource_management  Samsung  success_rates  transformational  underutilization 
february 2010 by jerryking
Create Your Own 'Big Bang' -
APRIL 6, 2004 | Wall Street Journal | By STEPHEN H. GOLDSTEIN.
How to spark and build a business ecosystem? following three approaches,
recently proven to be good starting points:

* Court a king. to win Wal-Mart over are standing at the head of the
line now.
* Advocate an ecosystem.
* Create a standard. In embryonic or fragmented markets, the way standards get set can be critical to the pace of market adoption and individual companies can usually play a role
in steering and setting standards.
growth  embryonic  start_ups  strategy  ecosystems  big_bang  measurements  standardization  technical_standards  jump-start  platforms  fragmented_markets  customer_adoption  market_risk  new_categories  howto  think_threes  category_killers  Play_Bigger 
january 2010 by jerryking

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