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Improving Your Public Relations (Without a Public Relations Firm) -

(1) Have a “call to action.”
(2) Accept that your company is not very interesting (yet).
(3) Become part of a bigger narrative.
(4) Build your own megaphone.
(5) Be resilient.
public_relations  howto  Communicating_&_Connecting  blogs  blogging 
august 2014 by jerryking
How to Get Attention In a New-Media World -
September 25, 2006 | WSJ | By GWENDOLYN BOUNDS.

The rules of the publicity game are changing. Here are ways to claim the spotlight for your business.
public_relations  small_business  start_ups  Gwendolyn_Bounds  blogging 
december 2012 by jerryking
The Secret Formula To Never Being Unemployed
The Secret Formula To Never Being Unemployed
by Nick O'Neill
blogging  career  job  jobs 
november 2011 by jerryking Get the blog rolling
October 6, 2011 | Report on Small Business | Anonymous
small_business  blogging  buzz  word-of-mouth 
october 2011 by jerryking
A Web Presence Without a Website -
MAY 8, 2011
A Web Presence Without a Website
websites  jck  Sarah_E._Needleman  blogging  tools 
may 2011 by jerryking
The bottom line on blogging: Companies find all that Web talk builds business
David Hayes. Knight Ridder Tribune Business News. Washington: Mar 14, 2006. pg. 1
ProQuest  blogging  blogs  ROI 
august 2010 by jerryking
Feb/Mar 2007 | Strategic Communication Management. Vol. 11,
Iss. 2; pg. 9, 1 pgs | by Sona Hathi. 1. Quantify and assign value to
the key benefits of blogging. 2. Estimate the costs of blogging. 3.
Incorporate risk calculations into the ROI model.
ProQuest  ROI  blogging  blogs 
august 2010 by jerryking
Calculating the ROI of blogging
October 03, 2006 | Groundswell | Charlene Li. The ROI of
blogs can be broken down into three components: 1) Benefits; 2) Costs;
3) Risks
ROI  blog  blogs  blogging  Charlene_Li  risks 
june 2010 by jerryking
why most artist’s blogs fail
June 14, 2010 | gapingvoid | Hugh MacLeod.But the reality is,
most people are not reading your blog because they have an inherent love
for purple dogs and green sofas. They’re reading your blog because THE
PERSON YOU ARE inspires them. They’re not reading your blog because
they’re thinking of buying your paintings, they’re reading your blog
because the way you approach your work inspires them. It sets an example
for them. It stands for something that resonates with them. IT LEADS

And if your blog can do that, suddenly your readers are associating
purple dogs and green sofas with something that ACTUALLY matters to
them. And then, and only then, do they pull their credit cards out.
failure  blogging  art  blog  humour  marketing  business  inspiration  social_media  authenticity 
june 2010 by jerryking
The Medium - Art-Theft Blogs -
May 31, 2010 | NYT | By VIRGINIA HEFFERNAN. On the person,
Turbo Paul, who runs two art-theft blogs. Art Hostage,
general-interest chronicle of art heists, and Stolen Vermeer, which
covers the nefarious heist at the Isabella Stewart Gardner Museum in
Boston in 1990.
art  blogging  criminality  heists 
june 2010 by jerryking
Philanthropy in America: The gospel of wealth
May 30, 1998. | The Economist. Vol. 347, Iss. 8070; pg. 19, 3 pgs | Anonymous.
philanthropy  volunteering  charities  JCK  blogging  ProQuest 
january 2010 by jerryking
The joy of giving; Altruism
Oct 14, 2006 | The Economist : Vol. 381, Iss. 8499; pg. 109
ProQuest  blogging  JCK  volunteering  charities 
january 2010 by jerryking
Conan: Defender of Tradition or Stuck in the Past?
January 13 | BusinessWeek | Posted by Patricia O'Connell on
blog  blogging  blogs  JCK 
january 2010 by jerryking
Working Thoughts
a blog dedicated to "View[ing] Work Differently"
blogs  blogging  work_life_balance 
october 2009 by jerryking
Musings that matter:Blog To A Job
May 16, 2007 | Globe & Mail – Print Edition, Page C1 | By MARY GOODERHAM
blogs  blogging  JCK  J.C.King&Associates 
may 2009 by jerryking
Why I Read Business Blogs
August 2005 | Inc. Magazine | By Hillary Johnson
blogging  blogs  mentoring 
may 2009 by jerryking
Early Transition to Blog Pro -
MAY 26, 2009 | Wall Street Journal | By DENNIS NISHI. Early Transition to Blog Pro
may 2009 by jerryking
A Brief History of Dangerous Ideas
Tuesday, July 22, 2008 |Raganworld | Reg Braithwaite

[dangerous ideas; crazy ideas wicked problems]
ideas  History  culture  security  blogging  innovation  inspiration  dangerous_ideas  radical_ideas 
may 2009 by jerryking
Blog It and They May Come -
Aug. 20, 2007 WSJ article by Sarah E. Needleman on how small
businesses are turning to blogging as a useful tool, despite the
investment in time required.
blogging  small_business  social_networking  blog  Sarah_E._Needleman  social_media  productivity  blogs 
february 2009 by jerryking
To Help Collect the Bills, Firms Try the Soft Touch -
JANUARY 22, 2009 WSJ article by SIMONA COVEL and KELLY K. SPORS on things small businesses can do to collect on bills.
Freshbooks  blogging  business_development  running_a_business  small_business  Kelly_K._Spors  Simona_Covel 
january 2009 by jerryking
Bob's Marketing Blog Aims To Be a Fun Read for Clients -
MARCH 6, 2008 WSJ article by LAURA LORBER on a novel instance of corporate blogging using a virtual character.
Web_2.0  blogging  small_business  business_development 
january 2009 by jerryking

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