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jerryking : breweries   9

Craft-Beer Company Taps Streaming Service for Growth - WSJ
By Benjamin Mullin
Aug. 27, 2018

BrewDog, a Scottish beer company, is offering a streaming service featuring more than 100 hours of video centered on drinking culture, the latest effort by a brand to launch its own media venture.

“The BrewDog Network,” available on smartphone apps and online, costs $4.99 a month. Breaking through in a crowded subscription-video market won’t be easy.......The BrewDog Network will carry a mix of licensed and original content where drinking is an element, from food shows to travel series such as “Four Sheets,” hosted by bon vivant Zane Lamprey. “The BrewDog Show,” featuring the company’s founders, will also be available at launch.
liquor  trends  breweries  beers  craftsmanship  artisan_hobbies_&_crafts  product_launches  streaming  digital_media  subscriptions 
august 2018 by jerryking
Why Small Businesses Are Starting to Win Again - The New Yorker
JANUARY 24, 2015
Small Is Bountiful
BY TIM WU

Farmers who sell, say, organic or free-range foods, cannot hope to compete based on price. Instead, they try to create consumers who won’t eat chicken produced by big companies for moral, health, or aesthetic reasons...The true-differentiation strategy seems to work best when scale, despite its efficiencies, also introduces blind spots in areas such as customer service, flavor, curation, or other intangibles not entirely consistent with mass production and standardization. Where getting big begins to hurt the product, small can be bountiful.

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it is a two-part problem. No. 1, the consumer and competitive marketplace is definitely shifting. For example, quality has evolved beyond just good ingredients, preparation and packaging. Basic quality is a given now; many consumers are looking for something extra: less mass-produced, natural, local.

No. 2, iconic food companies and their mature brands are not responding effectively. Large, established food companies and their brands are being managed as portfolios of revenue and profit streams with a short-term financial orientation, and not as companies that produce food products. Small companies, on the other hand, are being created and managed by people with a food orientation and passion.
small_business  size  scaling  Tim_Wu  Peter_Drucker  portfolio_management  Gulliver_strategies  differentiation  trends  breweries  beers  craftsmanship  artisan_hobbies_&_crafts  revenge_effects  blind_spots  personal_values  market_segmentation  mass_production  decreasing_returns_to_scale  aesthetics  eco-friendly  creating_demand  food  foodies  gourmet  large_companies 
january 2015 by jerryking
Craft Beer’s Larger Aspirations Cause a Stir - NYTimes.com
By CLAY RISEN
Published: March 4, 2013

Several new, high-profile breweries are putting their product only in so-called large-format bottles. Dogfish Head Brewery, one of the bigger, better-known craft breweries in the country, will soon dedicate one of its two bottle-filling lines just to the 750-milliliter format.

The trend toward large bottles is part of what is being called the “wine-ification” of beer, the push by many brewers to make their product as respectable to pair with braised short ribs as is a nice Chateauneuf-du-Pape, and at a price to match. Bottles sell for as much as $30 in stores and much more on restaurant menus.

But they are getting a chilly reception from many drinkers. Internet message boards dedicated to craft beer are replete with complaints that large bottlesare too expensive and, thanks to their typically higher alcohol content, a challenge to finish in one sitting. Unlike wine, a beer is nearly impossible to recork.
liquor  trends  breweries  beers  craftsmanship  artisan_hobbies_&_crafts 
march 2013 by jerryking
Small Company Figures Out QR Codes, and Sells Beer - NYTimes.com
November 16, 2012, 7:00 am6 Comments
Small Company Figures Out QR Codes, and Sells Beer
By MELINDA F. EMERSON
QR_codes  beers  small_business  breweries  brewing  brewers 
november 2012 by jerryking
Brewing a recipe for success - The Globe and Mail
Feb. 28, 2011 | Globe and Mail | RICHARD BLACKWELL. In 1988
John Sleeman, who had run a pub and a beer importing operation, decided
to restart the family business: an historic brewery that had closed
decades earlier. Under his leadership the company, known for quality
craft suds, carved out enough market share to become the third-biggest
brewer in Canada.
beers  entrepreneur  brewers  breweries  Sleeman 
march 2011 by jerryking
reportonbusiness.com: News and Comment
September 11, 2007 | The Globe & Mail | by Theresa Ebden
breweries  brewing  brewers 
may 2009 by jerryking

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