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jerryking : category_management   4

Nielsen sees falling share of fresh at grocery stores
03/13/2013 | The Packer | Tom Karst.

By 2016, the report predicts U.S. retail fresh dollar market share for supercenters/hypermarkets will climb to 15%, up 1% from 2012. The share of fresh sales at U.S. warehouse clubs will rise to 12% by 2016, up 2% from 2012. In contrast, the share of fresh sales at U.S. supermarkets will decline from 66% in 2012 to 64% by 2016.

“Fresh as a commodity market is changing and can no longer just rely on strategies that are determined by supply and commodity prices,” Bruce Axtman, president of Nielsen Perishables Group, Chicago, said in the report. “Suppliers and retailers are slowly but surely transitioning to the consumer-packaged goods style of category management based on the knowledge of both consumer and performance data to better understand how various consumer groups purchase fresh foods differently, at which stores, and at what price points.”
grocery  Nielsen  supermarkets  fresh_produce  category_management  perishables  market_segmentation 
april 2013 by jerryking

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