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jerryking : clothing   10

Rihanna to lead new LVMH fashion house
May 10, 2019 | Financial Times | by Harriet Agnew in Paris.

Pop star will launch a new line of ready-to-wear luxury clothing, footwear and accessories brand named Fenty, becoming the first woman to create an original brand at LVMH. This is significant because it is one of the most high-profile creative tie-ups to date between a celebrity and a luxury group, and illustrates the lucrative potential of celebrities to draw attention — and sales — through Instagram (Rihanna has 70.5m followers). .....LVMH said Fenty would be “centered on Rihanna, developed by her, and takes shape with her vision . . . including commerciality and communication of the brand”....Rihanna joins other singers such as Beyoncé in launching her own clothing line.....
accessories  apparel  beauty  brands  celebrities  creative_class  digital_influencers  entrepreneur  entrepreneurship  Fenty  footwear  greenfields  Instagram  luxury  LVMH  music  partnerships  singers  clothing  clothing_labels 
may 2019 by jerryking
Ikea looks to launch sales platform that would include rival products
February 12, 2019 | Financial Times | Richard Milne in Almhult.

Ikea is exploring the launch of an online sales platform offering furniture not just from the famous flat-pack retailer but also from rivals as part of its big transformation...........

Torbjorn Loof, chief executive of Inter Ikea, added: “It is also about how you connect. If you take home furnishings, for instance — how you connect communities, how you connect knowledge, how you connect the home. It’s not only furniture, it’s paintings, it’s the do-it-yourself part. There are many different constellations that can and will evolve over the years to come.”
Alibaba  Amazon  brands  clothing  e-commerce  experimentation  fashion  furniture  home-assembly  Ikea  leasing  opportunities  platforms  retailers  third-party  Zalando  rivalries  digital_strategies  Torbjörn_Lööf  coopetition 
february 2019 by jerryking
Fashion Industry Meets Big Data - WSJ.com
September 8, 2013 | WSJ | KATHY GORDON.

Fashion Industry Meets Big Data
High-Tech Forecasting Comes to a Business That Dreads Being Out of Style
apparel  clothing  data  fashion  forecasting  massive_data_sets 
september 2013 by jerryking
Suddenly, the World is Their Market - Slide Show - NYTimes.com
The Web has changed the way that artisans sell their wares,
helping to overcome marketing and distribution hurdles. On Web sites
like Etsy, DaWanda, 1000 Markets, ArtFire and Silkfair, people all over
the world can see — and buy — handmade jewelry, clothing, artwork,
ceramics and furniture. And many artisans aren't stopping there. They're
creating their own Web sites and social networking accounts, too.
Etsy  artisan_hobbies_&_crafts  handmade  websites  jewelers  clothing  artwork  ceramics  furniture 
august 2010 by jerryking
Evangelist in sheep's clothing
Jun 2, 2010 | FT | by Anna Fifield.

Ideas for JCK

Do
* Hold onto your brand's core msg. "Having a strong identity from the
beginning helps shape the org. as it evolves."
* Use retail to create a deeper customer connection "There's nothing
like being able to tell your full story in 3 dimensions."
* Hire a specialist team of retail advisers when opening in new mkts
"We've been successful over the yrs. because when we do something new,
we find people who can teach us."
* Connect with the local community to create local advocates "It's all
about repeat business & people talking to people."

Don't
* See wholesale and retail as substitutes - they should be complementary
"If we take the eye off our wholesale business then our cash cow dries
up & we can no longer fund our retail expansion."
* Be afraid to be anti-fashion "We're about longevity, not [about being]
disposable."
* Forget that great brands grow through word of mouth "Our most
important question is: 'Would U recommend Icebreaker to others?'"
brand_identity  ProQuest  New_Zealand  entrepreneur  clothing  international_marketing  lifestyles  branding  outdoors  apparel  storytelling  Communicating_&_Connecting  WoM  longevity  3-D  customer_intimacy  think_threes  retailers  wholesalers  cash_cows  disposability  brands 
june 2010 by jerryking
Chinese Officials Attack Quality of Foreign Luxury Goods - WSJ.com
MARCH 17, 2010, | Wall Street Journal | by SKY CANAVES. An
attack by Chinese provincial officials on foreign luxury brands,
including Hermès, Hugo Boss and Tommy Hilfiger underscored the
vulnerability of the luxury brands in one of their most important
markets....The targeting of foreign designer brands for defective
products is the latest wrinkle for foreign businesses in China. It comes
as Google Inc. is preparing to shutter its Chinese language search
business and as Hewlett-Packard Co. came under scrutiny from Beijing for
problems in some of its laptops sold in China... "consumer rights are
an important part of the national competition strategy." One of the
weakest aspects of China's economic development has been its failure to
build its own brands. With a few exceptions, such as Tsingtao beer and
Haier white goods, Chinese brands are virtually unknown in Western
markets.
Hermès  luxury  branding  China  fashion  clothing  product_quality  brands  high-quality 
march 2010 by jerryking

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