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jerryking : co-creation   2

McDonald’s is going to play SXSW this year — Quartz
Svati Kirsten Narula
March 03, 2015

McDonald’s will host three “pitch sessions” at SXSW on March 13, offering an audience for tech startups with ideas for innovation in three categories:
Reinventing the Restaurant Experience: “This is not about tweeting, ordering online or Wi-Fi connectivity…. We are talking about multiple screens, proximity technology, personalization and even smart packaging.”
Content Creation: “Brands have to co-create content with communities, curate daily content to stay relevant, and create content with social in mind. How can brands tap into new content partners and models that can tackle these objectives?”
Transportation and Delivery: “Our existing idea of door-to-door delivery and drive-thru will soon be obsolete. Imagine a world where drones could deliver you food while you’re driving down the highway.”
The best pitch will earn the presenter a trip to McDonald’s corporate headquarters, where he or she will be invited to pitch directly to the company’s C-suite. McDonald’s says pitches will be evaluated based on “current traction and milestones,” “market potential,” “customer value proposition and service offering,” and “overall brand fit.”
brands  CAMEX  co-creation  McDonald's  SXSW  digital_strategies  sponsorships  millennials  Fortune_500  creating_valuable_content  content_creators  metrics  proximity  personalization  home-delivery  drones  Michael_McDerment  pitches  C-suite 
march 2017 by jerryking
Network orchestrators are the new path to profit - The Globe and Mail
Jul. 03, 2016 | Special to The Globe and Mail | HARVEY SCHACHTER

* "The Network Imperative" by authors Barry Libert, Megan Beck, and Jerry Wind.

Technology - Shift from physical to digital. Develop a digitally enabled platform around which people can congregate.

Assets - Shift from tangible to intangible assets. Physical assets are becoming a liability. Pay attention to your brand, a key intangible asset, and also view people as an asset, not an expense.

Strategy -move from operator to allocator. As a strategist, Mr. Libert has spent many years working with leaders to figure out what products to sell to what market. But these days, leaders should be active allocators of capital, like portfolio managers.

Leadership - The shift here is from commander – in charge of a highly structured, hierarchical, top-down organization – to co-creator, who knows how to motivate, inspire and work alongside others to develop the network.

Boards - His favourite shift, because it is the most difficult, is the switch from governance to representation.
Finally, the mindset must change to thinking less rigidly about roles, processes, products and industries.
assets  atoms_&_bits  books  business_models  capital_allocation  co-creation  eBay  Etsy  flexibility  Harvey_Schachter  intangibles  mindsets  networks  orchestration  pay_attention  platforms  portfolio_management  physical_assets  resource_allocation 
july 2016 by jerryking

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