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jerryking : confectionery_industry   17

Using Digital Tools to Move a Candy Company Into the Future - The New York Times
As told to Patricia R. Olsen
Sept. 21, 2018

explore the ways in which we can take advantage of new technologies and tools, such as artificial intelligence; how we should experiment; and whether we are even looking at the right problems. Mars is based in McLean, Va.,...... Part of my work involves prototyping, such as growing peanut plants in a fish tank using digital automation — without human intervention. To do this, I worked with a few colleagues in Mount Olive, N.J., a unit that I’m part of, though I don’t work there all the time. We implemented an automated watering and fertilizing schedule to see how the plants would grow.

We don’t only produce candy. We also offer pet care expertise and produce pet food and human food, like Uncle Ben’s Rice. With the peanut plants, we wanted to see if we could learn anything for partnering with our farmers, everything from how we might use technology to how a team comes together and tries different ideas.
career_paths  digital_strategies  Mars  women  CPG  confectionery_industry  artificial_intelligence  experimentation  howto  pets  problem_framing  problem_definition  prototyping  future  automation  human_intervention  worthwhile_problems 
september 2018 by jerryking
Boss Talk: Hershey Works on Portion Control - WSJ.com
September 17, 2013 | WSJ | By LESLIE JOSEPHS.

Boss Talk: Hershey Works on Portion Control Big Time
Hershey CEO Discusses New Markets, New Products and Social Responsibility
Hershey  CEOs  confectionery_industry  chocolate  Whole_Foods  CSR 
september 2013 by jerryking
Sweet Talk -
01.20.03 | Forbes.com |Matthew Swibel,

Uster reps, mostly former pastry chefs, drop in on former students with new recipes, product demonstrations and advice on kitchen redesigns. It's this sort of customer support--reminiscent of the "detailing" drug companies do with doctors--that brought Uster to $20 million in sales, from baking chocolate, tarts, candied fruits and pastries.

By such means the Swiss-born Braun, a former food consultant, intends to double sales by 2005. That assumes a growth rate of 9% per year on existing products and $14 million from a new line of frozen foods including Danishes, cakes and hors d'oeuvres. He'll have to claw his way there: Kraft Foods (nyse: KFT - news - people ) and Nestlé import their own European chocolate labels; there are scores of other scrappy distributors. Even at $40 million in sales, 23-year-old privately held Uster would still be but a crumb in the $8-billion-a-year U.S. wholesale market.
entrepreneur  frozen_foods  chocolate  desserts  Kraft  Nestlé  confectionery_industry  baked_goods 
july 2012 by jerryking
The search for dark secrets - FT.com
November 28, 2005 | Financial Times | By Jeremy Grant

With the premium end of the US chocolate market growing at an annual compound rate of 15 per cent compared with 3 to 4 per cent for standard chocolate, Mars believes there is scope to sell high-quality chocolates in a café setting to a target group of relatively affluent people aged from 25 to 39.

Focus group work, and the number of young mothers visiting the Chicago stores with prams and strollers, tells Mars that most will be women. It is perhaps no coincidence that the name Ethel – that of the wife of Mars company founder and inventor of the Milky Way, Frank Mars – was chosen.
CAGR  cafés  chocolate  confectionery_industry  CPG  experimentation  gourmands  gourmet  high-end  high-growth  high-quality  market_research  Mars  niches  retailers  Starbucks  upscale  women 
july 2012 by jerryking
FOOD; The Sweet Spot - New York Times
By Jonathan Reynolds
Published: October 27, 2002
confectionery_industry 
july 2012 by jerryking
The Gnomes Of Cocoa
03.14.05 | Forbes.com | Richard C. Morais.
chocolate  confectionery_industry 
july 2012 by jerryking
10 Things Candy Makers Won't Tell You
JULY 25, 2011, - SmartMoney.com
10 Things Candy Makers Won't Tell You
A look at the not-so-sweet side of the confectionery business.
By JILIAN MINCER
confectionery_industry  chocolate  tips 
july 2011 by jerryking
Up the Ladder, Step by Step - WSJ.com
Nov. 26, 2008 WSJ book review by Philip Delves Broughton of
"There's No Elevator To the Top" By Umesh Ramakrishnan.

He describes meeting the chairman of Nestle, who complains that his
rivals are no longer Mars or Pepsi but telephone companies. "Five years
ago seventy percent of the pocket money of kids was to buy chocolates,
ice cream; now eighty percent is in telecom," the Nestle boss tells Mr.
Barrault. "Can you imagine the impact for my business?"
book_reviews  career  Managing_Your_Career  discretionary_spending  leadership  CEOs  Philip_Delves_Broughton  competition  Theodore_Levitt  Nestlé  Pepsi  mobile_phones  confectionery_industry 
february 2009 by jerryking

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