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jerryking : cross-platform   4

Five things we learnt from Apple’s latest launch
March 27, 2019 | | Financial Times | Richard Waters 3 HOURS AGO.

(1) With its move to services, Apple's balance sheet and installed base of users have taken over as the main source of competitive advantage....Apple has barely scratched the surface in selling content and services for the 1.4bn iPhone, Macs and other devices in active use.
(2) there is a chance to carve out a trusted position at a time when other internet giants are under fire. Think of it as a Disney for digital services: a trusted brand built around a set of values that stand above the crowd.
(3) there is still room for innovation at the margin, which should have a halo effect for the brand. The new credit card with Goldman Sachs is a case in point.
(4) Apple’s main way to make money — selling hardware — leaves it with a dilemma as it makes the move into services. .... it will be hard to get a return on the huge spending on entertainment unless it spreads that investment across the largest possible audience — which means reaching beyond its own hardware. This tension between vertical and horizontal business models — capturing more of the value from its own devices on the one hand, selling a service for everyone on the other — is not new for Apple.

(5) after more than a decade of the App Store, Apple’s relationship with many of the companies that have relied on the digital storefront to reach their own customers is about to change utterly...How will Apple promote its own services to its users, and what will this mean for iOS as a platform for third party apps? Spotify’s antitrust complaint to the EU this month is likely to be the harbinger of more challenges to come.
antitrust  Apple  Apple_IDs  App_Store  balance_sheets  Big_Tech  competitive_advantage  consumer_finance  credit_cards  cross-platform  EU  halo_effects  hardware  iOS  Richard_Waters  services  Spotify  streaming  subscriptions  turning_points  user_bases  web_video 
march 2019 by jerryking
Ryan Seacrest: The Mogul Next Door - The New York Times
By GUY TREBAYDEC. 4, 2015

In a business organized almost exclusively around access and connections, it is surprising how few people incorporate the fleeting nature of fame into their career calculations or use their moment in the sun to build business opportunities, “Hollywood Game Night” being Exhibit A.

“Show business is what drives the other businesses,” said Mr. Seacrest, a consummate marketer, who looks upon his various day jobs, he said, as vehicles for the next cross-platform opportunity.

“In recent years, I don’t believe I’ve ever done anything on camera or on the microphone without thinking of the back-house opportunities and the next business play,” ....seeing everything I did as a course in the class of what to do next.”......“Ryan is a natural learner, always strategizing, always researching the next opportunity.”
next_play  Ryan_Seacrest  cross-platform  personal_branding  entrepreneur  entertainment  entertainment_industry  Hollywood  synergies  leverage  back-house_opportunities  side_hustles 
january 2016 by jerryking
Upstart Canadian chat service Kik logs 100 million users
SEAN SILCOFF | The Globe and Mail | Dec. 12 2013.

Kik Interactive, a Waterloo, Ont.-based instant messenger service started in 2009, said Thursday it now has more than 100 million registered users – a 233-per-cent increase in 12 months, and ahead of rival BlackBerry Messenger (BBM). “We’re probably one of two Canadian companies ever to get 100 million regular users,” said Ted Livingston, Kik’s 26-year-old founder and CEO....Kik is one of several instant messenger services, or “chat apps,” to pick up where BBM left off after the smartphone maker pioneered the mobile-only chat service, an application than enables smartphone users to send rapid messages to one another while bypassing their carriers’ texting service.

For years, BlackBerry Ltd. resisted making its hugely popular BBM available on other platforms, leading to the emergence of rival chat apps that could be used on Apple and Android devices. As those platforms took off and BlackBerry waned, the rival apps surged – including market leader WhatsApp, which boasts 350 million users. BlackBerry finally launched a cross-platform version of BBM this fall, but it now lags its upstart rivals.

These chat services have been tabbed the “killer app” of mobile computing and, along with social media giants such as Facebook and Twitter, are redefining how people communicate in the mobile age.
milestones  BBM  BlackBerry  Kitchener-Waterloo  mobile_applications  WhatsApp  Kik  IM  messaging  cross-platform 
december 2013 by jerryking
Keys to a successful marketing campaign
Sept. 12, 2011 |G&M|Harvey Schachter.

Consider this article for Virgina of Fayeclack Communications

Marketing guidelines:1. Be noticeable: Engage consumers.Get them to think about your brand. 2. Be insight-based: Impactful campaigns must resonate with
some insight - a compelling, original observation about consumers or the
product category, based on research or chatting with consumers. 3. Be
memorable : Your ad must be remembered, e.g. Apple's 1984 ad jabbing at
IBM. 4. Be branded: It's important consumers remember the brand, and
that the ad supports & reinforces it. 5. Be "campaignable": A
single ad is not a campaign, but if effective should lead to one. 6. Be
differentiated: It's not enough to be remembered & to send a msg.
about being good - est. why your brand is better than its competition.7.
Be motivating to get people to actually do something.8 Be ethical:
Advertising is viewed with suspicion, so be above board. 9. Be
financially sustainable10. Be integrated: Able to deliver your msg. in a
complementary way through the various media.
marketing  ksfs  branding  Harvey_Schachter  campaigns  cross-platform  advertising  Waudware  insights  engagement  Apple  IBM 
september 2011 by jerryking

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