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jerryking : cues   3

Skeuomorphs: our little digital helpers
February 27, 2019 | Financial Times | by Lucy Watson.

Skeuomorphs are design elements that mimic older, precursor objects. They crop up everywhere, but especially in software interfaces: consider the shutter-release sound of a digital camera or the original yellow legal pad of an iPhone Notes app, or the Windows MP3 player that looked like an amp and speakers. Interactive icons that are shaded to look like 3D buttons, floating above your home screen, are a minimalist species of skeuomorph......On the iPhone, skeuomorphs acted as a guide for users unfamiliar with touchscreens: the bulbous shading of an icon meant it could be pressed, a representation of a leather-bound Filofax was where phone numbers were kept, and so on. These visual elements act as little markers of a shift in our development: they were designed to make the devices that they populated look as if they had one foot in the pre-digital era (i.e. analog). Which is almost a lifetime ago.....Yet for all Apple’s efforts to fetishise the immaculately virtual, the smartphone is still a physical object that demands some haptic interaction — even if it’s just a swipe.....In order to create a more watertight device, the home button had been replaced by a dimple. It cannot be depressed as a button would, but a vibrating motor within the phone called a “taptic engine” recreates the physical feedback a button would provide. It’s another type of skeuomorph: an electronic interface given the familiar feel of a mechanical component
skeuomorphs  design  GUI  icons  iPhone  millennials  software  analogies  haptics  senses  prompts  cues  digital_cameras 
february 2019 by jerryking
Innovation: less shock and more awe
And al­though people say they like new things, often what they want is mere­ly for existing things to work better.

Innovations must be bought repeatedly if they are to succeed commercially. As Simon Roberts, an anthropologist and director of Stripe Partners, an innovation agency in London, puts it: “Businesses often look on innovations as ‘new things’. But to understand how new things become part of the everyday, it’s more helpful to think of them as skills and habits consumers ac­quire.”

Innovations that fit current circumstances may stand a better chance of bedding in than those that tear up the rule book.

How to turn an innovation into a consumer habit

●Respect social norms and work around any existing infrastructure. Even disruptive innovations need to fit into the world as it is – at least initially.

●Choose your words Analogies can help people grasp how innovations work and by referencing familiar things make the unfamiliar less daunting – for instance using “checkout” for online shopping.

●Show, not tell Bombarding people with data rarely helps. Concentrate instead on creating opportunities for people to experiment with innovations first hand.

●Engage the senses Building prompts and cues into new technologies – the swoosh signifying a text message has been sent, the artificial shutter click on digital cameras – is reassuring for novices.

●Get verbal Names that sound good as verbs − as in Skyping or Googling − encourage consumers to think of innovations as things others are embracing, which they should perhaps do too.
adaptability  analogies  anthropologists  automation  autonomous_vehicles  creating_opportunities  cues  cultural_divides  customer_adoption  digital_cameras  experiential_marketing  experimentation  habits  innovation  haptics  prompts  robotics  senses  skills  social_norms 
november 2017 by jerryking
Amy Chua Is a Wimp -
Jan 17, 2011 | NYT| DAVID BROOKS. ... Practicing music for 4
hrs. requires focus, but it’s not as cognitively demanding as a
sleepover with 14-yr-old girls....Participating in a well-functioning
group is really hard. It requires the ability to trust people outside
your kinship circle, read intonations & moods (i.e. cues & prompts), understand how the
psychological pieces each person brings to the room can & can`t fit
together.This skill set is not taught formally, but it is imparted
through arduous experiences....Chua would do better to see the classroom
as a cognitive break from the truly arduous tests of childhood. Where
do they learn how to manage people? Where do they learn to construct and
manipulate metaphors? Where do they learn to perceive details of a
scene the way a hunter reads a landscape? Where do they learn how to
detect their own shortcomings? Where do they learn how to put themselves
in others’ minds & anticipate others’ reactions?
Amy_Chua  parenting  cues  prompts  nonverbal  David_Brooks  Tiger_Moms  arduous  empathy  emotional_intelligence  EQ  self-awareness  self-reflective  metaphors  people_skills  self-regulation  girls  hunting  tacit_knowledge 
january 2011 by jerryking

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