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jerryking : customer_churn   3

Winning in Wireless
MAY 1998 | McKinsey Quarterly | SCOTT ARNOLD, BYRON G. AUGUSTE, MARK KNICKREHM, AND PAUL J. ROCHE.

Can the industry learn to operate at one-third its current price levels? Companies will need to build businesses around key segments. The challenge: reducing churn among the customers who provide most of your profits.
mobile_phones  wireless  McKinsey  strategy  market_segmentation  customer_churn 
august 2012 by jerryking
Winning Back a Lost Customer, Marketing Methods
Sep 1, 1993 | Inc.com |Susan Greco.

Tips on handling the loss of a major client.

The hot debate: how to recover from the loss of a major client. The setting: a roundtable on customer service at this year's Inc. 500 conference, our annual get-together for the fastest-growing small companies.
customers  customer_appreciation  customer_churn  tips  enterprise_clients  customer_loyalty  small_business  customer_service  turnarounds  win_backs 
july 2012 by jerryking
Miles and Rouse: After the Merger, How Not to Lose Customers - WSJ.com
March 14, 2012 | WSJ | By LAURA MILES AND TED ROUSE.

After the Merger, How Not to Lose Customers
Customer defections are a major reason why more than half of all mergers fail to improve shareholder value.
mergers_&_acquisitions  M&A  customer_churn  customer_defections  value_creation  customer_experience  customer_loyalty  customer_centricity  shareholder_value 
march 2012 by jerryking

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