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jerryking : customer_defections   1

Miles and Rouse: After the Merger, How Not to Lose Customers - WSJ.com
March 14, 2012 | WSJ | By LAURA MILES AND TED ROUSE.

After the Merger, How Not to Lose Customers
Customer defections are a major reason why more than half of all mergers fail to improve shareholder value.
mergers_&_acquisitions  M&A  customer_churn  customer_defections  value_creation  customer_experience  customer_loyalty  customer_centricity  shareholder_value 
march 2012 by jerryking

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