recentpopularlog in

jerryking : disintermediation   9

‘Math men’ not mad men rule advertising’s data age, says Lévy
May 5, 2019 | Financial Times | by Anna Nicolaou.

Maurice Levy: 'The future [of advertising] is based on data. It is not based on any mass media.' We know that mass media is [declining] every day,” “And if an advertising agency wants to have a future, data is absolutely indispensable.”

the advertising industry was undergoing a “metamorphosis” that required big bets.......As consumers shift attention away from pricey television commercials and towards the internet, where Facebook and Google dominate, the industry is more “math men” than mad men......In light of digital disruption Publicis, the world’s third-largest advertising agency by revenues, has made a big bet on data. In April the company made its largest acquisition with the purchase of Epsilon, a digital marketing company owned by Alliance Data Systems......Like its rivals WPP and Omnicom, Publicis is under pressure as Facebook and Google have disintermediated the traditional agency model. The two tech groups account for two-thirds of digital advertising sales in the US.....The industry has been consolidating as traditional agencies look to position themselves as data analytics gurus who can help brands target shoppers online. Last year Interpublic bought data business Acxiom for $2bn, while just last month buzzy agency Droga5 sold itself to Accenture......Despite lingering fears that an economic slowdown is looming, “the situation is much better now,”.... making the Epsilon decision easier. “The fastest-growing segment in our industry is data, technology, internet. Period. All the rest is suffering.”
advertising  advertising_agencies  analytics  big_bets  data  decline  disruption  disintermediation  Epsilon  Facebook  Google  Interpublic  Mad_Men  marketing  mass_media  mathematics  Maurice_Lévy  Omnicom  Publicis  WPP 
may 2019 by jerryking
Insurance and the gig economy - Your policy is arriving in three minutes
Apr 5th 2018 |

In the longer term insurers face a more fundamental challenge: disintermediation. Airbnb, a platform for booking stays in private homes, has offered a “host guarantee” against theft and vandalism since 2011. Although it works like insurance, no specialist firm is involved. Airbnb makes payouts itself. Curtis Scott of Uber boasts that the firm is “perhaps the most educated purchaser of insurance ever”. It does a lot of the calculations for pricing and underwriting its insurance risk, and has a potential sales platform in the form of its app. For Uber and its peers, the next step could be to expand their gig offerings into insurance.
Airbnb  disintermediation  gig_economy  insurance  freelancing  Uber 
july 2018 by jerryking
Who Needs Amazon or Wal-Mart? China Cuts Out the Middleman - WSJ
Dec. 18, 2014 | WSJ | By DENNIS K. BERMAN.

LightInTheBox , a Beijing company listed on the New York Stock Exchange. Run by Chinese with deep experience in America, the site can shapeshift into 27 different languages, from Arabic to Bahasa to Swedish, and ship goods piecemeal all over the world.... the Chinese are selling it directly to consumers now—no Western middleman required..."we are using a lot of data. We are trying to use data to predict product trends and channel it back to the supply chain,"..The company employs customer representatives in each of the 27 languages. There aren’t a lot of Danish speakers in China, of course. So instead it employs part-time workers from all over the world, training them over the Web, and then getting them to use the Web to make calls and do email.
Wal-Mart  Amazon  China  LightInTheBox  retailers  Chinese  e-commerce  Dennis_K._Berman  disintermediation  languages  multilingual 
december 2014 by jerryking
From Google Wallet to bitcoin, banks’ grip on savers is loosening - The Globe and Mail
CARL MORTISHED
From Google Wallet to bitcoin, banks’ grip on savers is loosening Add to ...
Subscribers Only

If HSBC is contemplating becoming less local in its U.K. home market, it may be because their “local” knowledge tells them that in parts of Africa, ordinary people are doing cashless payment transactions by cellphone without the need of complex apps, not to mention debit cards or cheques....The real risk for the banks, however, is disintermediation, where the social media and Internet platforms simply channel moneydata from customers to retailers or from lenders to borrowers without bank intervention. Crowd funding and peer-to-peer lending platforms are still in their infancy, but that is probably because they lack the connection to the vast pot of money that would be available from a Google-bank or Face-bank.

Finally, there is the money issue, made relevant by the bizarre phenomenon of bitcoin, the ultimate disintermediation tool. If the unit of value as well as the medium of exchange moved out of the world of banking and into the ether, the transition to a debanked world would be complete.

LONDON — The Globe and Mail

Published Thursday, Dec. 12 2013
banks  banking  Google  Facebook  P2P  peer-to-peer  HSBC  disintermediation  bitcoin  regulation  mobile_payments 
december 2013 by jerryking
Lunch Catered by Internet Middlemen - NYTimes.com
By DAMON DARLIN
September 24, 2011

San Francisco-based Cater2.me, delivers food from carts and small
restaurants to businesses that aren’t big enough to afford their own
chefs. The Web was supposedly eliminating the need for the layers of
brokers, agents, wholesalers & even retailers that separate the
consumer from the producer.

That has happened in some instances, e.g. drastically reducing the role
of travel agents. But consumers still need help and the Web has provided
the tools & the environment for companies like cater2.me to
flourish. It has made it easier for middlemen to reach consumers and
made it remarkably easy and inexpensive for these middlemen to create
companies to do just that.

While there has been a lot of talk about how the technology industry
does not create jobs on the scale of traditional manufacturing — a
shrunken GM still employs more people than a thriving Google — the
Internet has made it a lot easier to create a broad array of new small
businesses.
intermediaries  San_Francisco  disintermediation  5BO  delivery  food_trucks  middlemen  small_business  travel_agents  new_businesses  inexpensive 
september 2011 by jerryking
Document View - ProQuest
King gives publishers the horrors; [London edition]
Sanghera, Sathnam. Financial Times. London (UK): Jul 25, 2000. pg. 12
publishing  disintermediation  Gadi_Prager 
november 2009 by jerryking

Copy this bookmark:





to read