recentpopularlog in

jerryking : distilleries   2

When Jack Daniel’s Failed to Honor a Slave, an Author Rewrote History - The New York Times
By CLAY RISEN AUG. 15, 2017

“It’s absolutely critical that the story of Nearest gets added to the Jack Daniel story,” Mark I. McCallum, the president of Jack Daniel’s Brands at Brown-Forman, said in an interview.

The company’s decision to recognize its debt to a slave, first reported last year by The New York Times, is a momentous turn in the history of Southern foodways. Even as black innovators in Southern cooking and agriculture are beginning to get their due, the tale of American whiskey is still told as a whites-only affair, about Scots-Irish settlers who brought Old World distilling knowledge to the frontier states of Tennessee and Kentucky.

Green’s story changes all that by showing how enslaved people likely provided the brains as well as the brawn in what was an arduous, dangerous and highly technical operation......Mr. May said that so far, visitor response to the new tours spotlighting Green’s contribution has been positive. It’s not hard to see why: At a rough time for race relations in America, the relationship between Daniel and Green allows Brown-Forman to tell a positive story, while also pioneering an overdue conversation about the unacknowledged role that black people, as slaves and later as free men, played in the evolution of American whiskey.
African-Americans  authors  distilleries  history  liquor  origin_story  slavery  storytelling  whiskey  writers 
august 2017 by jerryking

Copy this bookmark:





to read