recentpopularlog in

jerryking : eco-friendly   6

The joy of boring business ideas
April 11, 2018 | Financial Times | by JONATHAN MARGOLIS
Slippers, razors and even gas boilers offer ripe pickings for profit and disruption.

Simon Phelan and his online gas boiler installation company, Hometree, are “aiming to replicate the success of online estate agent Purplebricks in an equally large, albeit more boring market: boiler installations.”......Start-ups doing anything new, cute or plain off-the-wall often struggle. .....Boring may be the new interesting.......Mahabis, a carpet slippers start-up, has sold close to a million pairs of its £79 product....another boring domestic product, razors, have proved to be a lucrative market for what are essentially tech companies, such as Dollar Shave Club (bought by Unilever for $1bn) and Harry’s.....It is not just products: dull-sounding online services also seem to pay off. London start-up ClearScore, a millennial-focused fintech company which offers users free credit scoring and personal finance guides, sold to Experian last month for £275m, after just three years in business......Phelan is pursuing gas boilers, not because he was interested in them, but because he was looking for a way into the growing smart-home sector. He wants to build a slick way to modernise boiler installation, so that by the time newer, more eco-friendly home heating technologies become standard he will already have a loyal customer base. This is why Hometree has more in common with tech companies than with local plumbers.

“Where I think people go wrong in entrepreneurship is building a product, rather than a business for the future,” says Mr Phelan....Making a neglected category simple and elegant is attractive.”

“All you have to do,” he concluded, “is not to see it as a gas boiler business, but a much bigger play......Phelan’s idea that new businesses need to be strategic rather than excitable about this or that gimmicky new product is one that other entrepreneurs would do well to follow.
disruption  unglamorous  smart_homes  eco-friendly  reinvention  home_based  new_businesses  new_products  millennials  fin-tech  credit_scoring  personal_finance  boring  buying_a_business  Dollar_Shave_Club  Harry’s 
april 2018 by jerryking
Why Small Businesses Are Starting to Win Again - The New Yorker
JANUARY 24, 2015
Small Is Bountiful
BY TIM WU

Farmers who sell, say, organic or free-range foods, cannot hope to compete based on price. Instead, they try to create consumers who won’t eat chicken produced by big companies for moral, health, or aesthetic reasons...The true-differentiation strategy seems to work best when scale, despite its efficiencies, also introduces blind spots in areas such as customer service, flavor, curation, or other intangibles not entirely consistent with mass production and standardization. Where getting big begins to hurt the product, small can be bountiful.

=====================================
it is a two-part problem. No. 1, the consumer and competitive marketplace is definitely shifting. For example, quality has evolved beyond just good ingredients, preparation and packaging. Basic quality is a given now; many consumers are looking for something extra: less mass-produced, natural, local.

No. 2, iconic food companies and their mature brands are not responding effectively. Large, established food companies and their brands are being managed as portfolios of revenue and profit streams with a short-term financial orientation, and not as companies that produce food products. Small companies, on the other hand, are being created and managed by people with a food orientation and passion.
small_business  size  scaling  Tim_Wu  Peter_Drucker  portfolio_management  Gulliver_strategies  differentiation  trends  breweries  beers  craftsmanship  artisan_hobbies_&_crafts  revenge_effects  blind_spots  personal_values  market_segmentation  mass_production  decreasing_returns_to_scale  aesthetics  eco-friendly  creating_demand  food  foodies  gourmet  large_companies 
january 2015 by jerryking
Eco-friendly the lure for Reisman's new stores
September 19, 2008 | Globe & Mail | By MARINA STRAUSS.

Ms. Reisman also took inspiration from Mickey Drexler, a Wall Street darling and former head of clothier Gap Inc., who is now CEO of J. Crew Group, on whose board of directors Ms. Reisman sits. "What I learned from Mickey is: You have to have a point of difference and you have to have a real passion for what you're trying to do. Second, you're not going to get it all right, which I knew from experience."
eco-friendly  spin-offs  Marina_Strauss  green  retailers  Indigo  Whole_Foods  Heather_Reisman  Mickey_Drexler 
june 2012 by jerryking
Yet Another 'Footprint' to Worry About: Water - WSJ.com
FEBRUARY 17, 2009 WSJ article by ALEXANDRA ALTER on upsurge by companies to track their water footprints
water  scarcity  eco-friendly  climate_change  water_footprints  sustainability  shortages 
february 2009 by jerryking

Copy this bookmark:





to read