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jerryking : experiece_curves   2

Competitive Analysis for Competitive Advantage
(Charles Waud & WaudWare)
Who are my relevant competitors?
What are the criteria to determine customer value creation?
What are the priorities for competition?
Compared to the leading competitors, how do we look on each criterion?
On which criteria are we better?
On which criteria are they better?
How can we better position ourselves on our "strong" criteria?
How can we improve the customer's perception of our "weak" criteria?
Where should we allocate resources?
Where will future changes come from in my competitor's strategies?
On what key customer "value criteria" will they change?
How can we anticipate these changes and "reposition" our strategy most effectively?
Ivey  frameworks  competitive_advantage  market_segmentation  Five_Forces_model  value_chains  competitive_strategy  strategy  products  product_strategy  competitive_intelligence  experiece_curves  cost_analysis  comparative_advantage  customer_segmentation 
december 2012 by jerryking

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