recentpopularlog in

jerryking : fast-fashion   7

In the fashion industry, McShopping has gone global - The Globe and Mail
KONRAD YAKABUSKI
PUBLISHED AUGUST 7, 2017

invaded by the same global chains that have made the shopping streets of the world's great cities all start to look the same. In the main shopping districts of Paris, Madrid, London or Toronto, the invasion of the same global chains (e.g. Zara, H&M, Primark & Uniqlo) that have made the shopping streets of the world's great cities all start to look the same. It's destroying the visual identities of cities once visited for their unique charm.

The cheap-chic revolution has brought affordable fashion to the masses and, thanks to better monitoring of offshore factories, provided millions of decent jobs in developing countries. It also has its downsides. Massive amounts of "disposable" clothing end up in landfills each year. When clothes are this cheap, we don't think twice about chucking what we bought last month for something even trendier. Instead of four fashion seasons, we now have at least 12...... department stores are a dying breed. Those that survive will likely only do so by going global.
Konrad_Yakabuski  fast-fashion  fashion  apparel  retailers  department_stores  brands  globalization  concentration  identity  Uniqlo  H&M  HBC  Zara  Paris  Madrid  London  Toronto  disposability  Primark  uniqueness  J.Crew 
january 2018 by jerryking
From Swiss post to Swedish retail
26 August/27 August 2017 | FT | Tyler Brule

Q: I know you're a fan of Italy, so what do you think will happen to Alitalia [that went into administration in May]? Or do you even care?

A: First, I...
H&M  brands  retailers  Tyler_Brûlé  department_stores  Alitalia  Lufthansa  fast-fashion 
november 2017 by jerryking
J.Crew’s Mickey Drexler Confesses: I Underestimated How Tech Would Upend Retail
By Khadeeja Safdar
Updated May 24, 2017

For decades, fashion was essentially a hit or miss business. Merchants like Mr. Drexler would make bets on what people would be wearing a year in advance, since that’s how long it took to design and produce items. Hits guaranteed handsome returns until the next season.

Now, competitors with high-tech, data-driven supply chains can copy styles faster and move them into stores in a matter of weeks. Online marketplaces drive down prices, and design details such as nicer buttons and richer colors are less apparent on the internet. Social media adds fuel to the style churn—consumers want a new outfit for every Instagram post. “The rules of the game have changed,” said Janet Kloppenburg, president of JJK Research, a retail-focused research firm. “It’s not just about product anymore. It’s also about speed and pricing.”

Mr. Drexler’s plan is to emphasize lower prices, pivot toward more digital marketing and adopt a more accessible image........Mr. Drexler didn’t appreciate how the quality of garments could easily get lost in a sea of options online, where prices drive decisions, or how social media would give rise to disposable fashion. Online, price has more impact than the sensory qualities of clothing. “You go into a store—I love this, I love this, I love this,” he said. “You go online and you just don’t get the same sense and feel of the goods because you’re looking at a picture.”.....Amazon.com and other algorithm-based websites can change prices by the hour based on demand, and the variety of options makes it easy to mix and match brands.

“The days of people wearing head-to-toe J.Crew are over,”......Today, with nearly two billion people using Facebook every month, he feels differently: “You cannot be successful without being obsessed with the product, obsessed with social media, and obsessed with digital,” he said. “Retail is now about all that.”

Mr. Drexler said he hasn’t given up on quality. Instead, he is now lowering prices on about 300 items and creating an analytics team dedicated to optimizing prices for each garment......TPG co-founder David Bonderman recently acknowledged J.Crew and its peers are struggling with declining mall traffic and the shift to online shopping. “The internet has proven much more resilient and much more important than most of us thought a decade ago,” he said at a conference earlier this month.
retailers  e-commerce  Mickey_Drexler  J.Crew  fashion  apparel  LBOs  private_equity  hits  copycats  social_media  Instagram  data_driven  supply_chains  Clayton_Christensen  disruption  brands  Old_Navy  Banana_Republic  Madewell  digital_influencers  TPG  fast-fashion  disposability 
may 2017 by jerryking
J.Crew CEO Mickey Drexler on what he learned from Steve Jobs - The Globe and Mail
kyle pope
From Friday's Globe and Mail
Published Tuesday, Oct. 25, 2011 1:40PM EDT
Last updated Friday, Oct. 28, 2011

You’ve talked about Apple a lot. You’re on its board and knew Steve Jobs. Have you learned a lot from them in terms of running your business? Even if I wasn’t on their board, I would learn a lot from them. I’m looking for best practices constantly. Apple has beautiful design, beautiful product, incredibly functional. But mostly it’s about picking product, getting behind it, marketing it and introducing it to a customer. What they’ve done just inspires me. Picking the best isn’t easy, by the way. It takes guts and it takes intuition. Apple does that brilliantly. It helps me in my everyday thinking.

Apple creates demand for things people didn’t even know they wanted. How does that apply to J.Crew? That was Steve’s favourite line—that customers don’t know what they want unless you show it to them. It’s about how you read the business. If you’re looking at the business right, in fashion or anything else, you’re reading the rhythm of the selling report, [and]you kind of know when the slowdown is coming. The job is to then invest in where it’s going. If you market it and you show it and they don’t want it, you lose. End of argument. You can’t argue too much with the customer.
Apple  creating_demand  retailers  Mickey_Drexler  J.Crew  Steve_Jobs  CEOs  lessons_learned  fast-fashion  unarticulated_desires 
october 2011 by jerryking
Uniqlo Parent Fast Retailing Pursues Global Deals - WSJ.com
FEBRUARY 11, 2010 | Wall Street Journal | by MARIKO SANCHANTA and JURO OSAWA
Uniqlo  japanese  retailers  fast-fashion  apparel 
february 2010 by jerryking

Copy this bookmark:





to read